The Future of Video Marketing

When we look at all these video marketing statistics and how ingrained it is in current society, we need to ask ourselves where it is all headed. While no one can create concrete predictions today, especially where the internet is concerned, there are a few trends and things that are highly likely to happen. Consider the following:

• We will see more video marketing as time goes on. Video is getting cheaper to produce for the average marketer, and it is becoming a common industry.

• We will see more creativity and attempts to grab attention in video marketing than before. Many ads were in your face already, but we will likely see different tactics, more interactivity, and more personalization and targeting a bit further into the future. Television ads were one way and limited to the format. Even the standard video ad online will have more options than that.

• Any attempt to get people to engage with a brand will be utilized over just a standard ad, at least for the smaller brands. Pepsi needs to remind people it exists every once in a while, and other brands must try harder to stay in people's minds. Brands want fans they can convert into customers, and video marketing efforts may partially reflect that in the future.

• Why is this? Because word of mouth and natural viral marketing do far more than standard marketing efforts, they almost always will. What do you generally do if you want to learn more about a product, and who do you listen to? Often it is friends and family, even if they are not necessarily experts.

• Influencer marketing and content marketing are going to become more prevalent. People, as a rule, trust a voice they know or a perceived expert instead of ads. On top of that, people are more likely to be engaged with such content. Otherwise, they might just let the ad play or switch to a different tab. Digital marketing is more personal.

• We will see a more significant normalization of online video ads and marketing. We will see longer ad rolls for people watching YouTube videos or live-streamed content. Streaming services might more commonly have plans with ads. And companies and marketers will get savvier about using all of this technology

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