KYle Loftus Studios Behind the Scenes BLOG
Articles, posts, and information surrounding video production and what is going on behind the scenes at Kyle Loftus Studios and beyond.
A Behind the Scenes Look Our Production with Jeremiah’s Italian Ice and Skittles
Bringing Imagination to Life: Behind the Scenes of Our Jeremiah’s Italian Ice x Skittles Production
Creating content that seamlessly blends two powerhouse brands—Jeremiah’s Italian Ice and Skittles—is no small feat. Each brand has its own unique identity, from Jeremiah’s fun and family-friendly vibe to Skittles’ bold, colorful, and playful energy. So, when we took on the challenge of producing a campaign for their new Skittles Freeze-Dried Pops in partnership with Jeremiah’s Italian Ice, we knew this had to be more than just another product video campaign—it had to be an experience.
The Challenge: Blending Two Worlds into One
This production wasn’t just about filming delicious frozen treats. We had to carefully align two distinct brand identities while ensuring that every detail, from the number of visible Skittles to the vibrant color palette, met both brands’ strict creative guidelines.
One of the most exciting creative challenges was bringing a black-and-white dull world to life—transforming it into a vibrant, Skittles-filled dreamland up in the clouds. And we wanted to do it practically, not just with visual effects. That meant building a full-scale set, coordinating seamless real-time transitions, bring out a lot and I mean a lot of people, and then enhancing the magic with digital effects.
The Execution: Strategy First, Creativity Always
Pulling off this vision in a single-day production required intense pre-production planning. Our team, alongside the Jeremiah’s Italian Ice crew, worked through:
✔ Storyboarding every single frame to ensure the 15-second final product was clear, engaging, and effective
✔ Set design and prop planning, making sure we had everything needed for the real-time transformation
✔ Talent coordination, ensuring smooth transitions between live-action performances and post-production effects
On the day of the shoot, the team executed flawlessly—from removing black backgrounds and swapping out tables in real-time to rolling in fake clouds and creating the perfect blue sky backdrop. The result? A visually stunning, high-energy, and brand-aligned commercial that delivers the fun, joy, and excitement of both Jeremiah’s Italian Ice and Skittles in a way that’s impossible to ignore.
The Final Product: Coming Soon!
We can’t wait to share the final video with you all, but for now, enjoy a behind-the-scenes look at the creativity, strategy, and teamwork that went into making this project happen.
When brands work with us, they don’t just get cool visuals—they get a strategic, results-driven production that amplifies their message in the most engaging way possible. If your brand is looking for content that truly stands out, let’s chat!
🚀 Check out the BTS gallery below! 🎥✨
Lasio x Blessed Bananas Commercial Prod BTS 1-13-25
Behind the Scenes: Producing Content for Two Brands in One Shoot Day
Creating high-quality, results-driven content is always a challenge, but when you're producing for two brands in a single production day, the stakes get even higher. Recently, we had the incredible opportunity to work with Lasio and Blessed Bananas—two distinct haircare brands owned by the same company. While both brands share a connection in the beauty industry, they each have unique identities, audiences, and messaging that require careful planning to execute effectively.
The Challenge: Two Brands, One Shoot
Balancing two brands in one production day isn’t as simple as just swapping out product labels. Each brand has its own aesthetic, core message, and target audience, which means every shot, every angle, and every creative decision has to be intentional. The challenge lies in seamlessly transitioning between the two while ensuring both receive the attention to detail they deserve.
Without the right approach, this could easily lead to rushed production, disjointed messaging, and a final product that doesn't align with either brand’s vision.
Our Solution: Pre-Production is Everything
At Kyle Loftus Studios, we don’t believe in showing up on set and just “winging it.” We know that a successful production starts long before the cameras roll. That’s why we prioritize extensive pre-production planning, including:
Strategy Calls & Creative Consultation: Understanding the core messaging for both brands, aligning the visuals with their goals, and brainstorming how to best tell each story.
Location Scouting & Set Design: Ensuring the shoot location can serve as a dynamic space for both brands without feeling repetitive or forced.
Shot List & Storyboarding: Mapping out every shot in advance so we can efficiently capture everything we need without losing momentum.
Scheduling & Logistics: Creating a timeline that allows for smooth transitions between brands while maximizing our production hours.
This process ensures that when shoot day arrives, it’s not chaotic—it’s smooth, efficient, and, most importantly, fun for everyone involved.
The Difference: Strategic Content, Not Just Pretty Footage
One of the biggest ways we set ourselves apart from your average videographer or production company is that we don’t just make content that “looks cool.” We create strategic content that is designed to convert and drive real results. Every video, every reel, every piece of content we produce has a clear purpose—whether it’s to increase brand awareness, drive sales, or engage with a target audience in a meaningful way.
Because of our deep commitment to strategy and planning, we’re able to execute shoots like this one with Lasio and Blessed Bananas at the highest level. The result? Both brands walked away with stunning, high-converting content tailored to their unique needs—all without compromising quality or creativity.
Ready to Take Your Brand’s Content to the Next Level?
If you’re a health, wellness, or beauty brand looking for top-tier content that actually drives results, we’d love to chat. Let’s build a strategy that ensures your next shoot is effortless, effective, and enjoyable.
Get in touch today!
Ready to Elevate Your Brand in 2025? Let’s Create Magic Together!
As the dust settles on an incredible 2024, we can’t help but reflect on the amazing journey we’ve had. This year was nothing short of transformative, and it’s all thanks to our incredible content partners. Your trust in us to bring your visions to life and amplify your brands has been the cornerstone of our success.
From crafting stories that connect on a human level to producing visually stunning content that stops thumbs mid-scroll, 2024 was a year of breakthroughs, creativity, and meaningful collaborations. As we step boldly into 2025, we’re ready to do it all again—and then some!
Why We’re Different: It’s About Partnerships, Not Transactions
The creative industry is filled with agencies and freelancers who deliver “just enough.” But we’re not about the bare minimum. For us, content creation is more than just a job—it’s a partnership. We believe in mutual growth and long-term success, where your goals become our goals.
We’re not yes-men. We’re here to challenge ideas, offer fresh perspectives, and ensure every piece of content we create together has a purpose. Whether it’s driving brand awareness, engaging your audience, or delivering ROI, our mission is to help you achieve your vision in a way that’s strategic, impactful, and innovative.
Looking Ahead: What’s in Store for 2025?
2025 is shaping up to be a game-changing year. We’re expanding our horizons and seeking new partnerships with brands ready to make waves. If you’re tired of working with creatives who don’t truly care or deliver work that feels transactional, we’re here to change that narrative.
Our approach is rooted in:
Collaboration: From the initial concept to the final cut, we work closely with you every step of the way.
Innovation: Leveraging the latest trends, technology, and techniques to ensure your content stands out.
Storytelling: Crafting narratives that not only capture attention but also inspire action.
Check Out Our Showreel: A Taste of What’s Possible
Want to see what we’re all about? Our showreel is a curated collection of our proudest moments from 2024. It’s a testament to the creativity, passion, and strategic thinking we bring to every project. From dynamic commercials to heartfelt stories, our showreel is more than a highlight reel—it’s a promise of what’s possible when we partner together.
Ready to Get Started?
If you’re looking for a partner to help amplify your brand and achieve your goals, let’s connect. Together, we can create something amazing that truly stands out in a crowded digital landscape.
Reach out directly to start your journey. Here’s to making 2025 a year of unforgettable content and lasting partnerships!
Contact us today!
Finding Meaning in Motion: Why We Love Working with Mission-Driven Brands
Introduction:
In a world saturated with flashy, viral videos that prioritize quick cuts and fleeting trends, we believe in the power of storytelling that resonates deeply. We're drawn to brands like Grind With Gratitude, whose mission extends beyond simply selling a product. Their commitment to supporting entrepreneurs and celebrating the human spirit aligns perfectly with our desire to create content that matters.
The Grind With Gratitude Project:
Our recent commercial for Grind With Gratitude exemplifies our approach. We embraced a satirical tone, poking fun at the often-absurd realities of hustle culture. Yet, beneath the humor lies a genuine message of support for those striving to achieve their dreams. We showcased relatable characters – the overworked mom, the aspiring designer, the UFC-dreaming plumber – highlighting the challenges and triumphs of everyday hustlers.
Why This Approach Matters:
Timeless Appeal: Authentic storytelling transcends fleeting trends. Our focus on relatable human experiences ensures the video will continue to resonate with audiences long after the latest viral craze fades.
Inspiring Positive Change: By showcasing the struggles and triumphs of everyday individuals, we aim to inspire viewers to pursue their own passions with perseverance and gratitude.
Building Meaningful Connections: Collaborating with brands like Grind With Gratitude allows us to connect with audiences on a deeper level. We're not just selling a product; we're sharing a story and contributing to a meaningful cause.
Our Approach to Storytelling:
We believe in the power of:
Authenticity: We strive to tell genuine stories that reflect the realities of human experience.
Relatability: Our characters and narratives should resonate with a broad audience.
Impact: We seek to create content that inspires, motivates, and makes a positive difference in the world.
Conclusion:
Working with mission-driven brands like Grind With Gratitude is more than just a job – it's an opportunity to contribute to something meaningful. We're proud to create content that not only entertains but also inspires and uplifts. We believe that by focusing on authentic storytelling and meaningful messages, we can cut through the noise and create content that truly resonates with audiences.
Brands on a Mission: Why We Love Working with Grind with Gratitude
At Kyle Loftus Studios, we believe in the power of storytelling to create change. For us, it’s not just about creating stunning visuals or crafting compelling campaigns—it’s about partnering with brands that are on a mission to make a real impact in the world. That’s why we’re thrilled to team up with Grind with Gratitude, a brand that embodies the spirit of hustle, heart, and giving back.
Grind with Gratitude isn’t just making great products; they’re making a difference. Their mission to empower entrepreneurs by giving away $2,000 to help dreamers turn their visions into reality is nothing short of inspiring. It’s not every day you come across a brand that’s as committed to uplifting others as they are to building their own success, and we couldn’t be more excited to help tell their story.
A Shared Vision of Change
At the heart of our collaboration is a shared belief: success is best when shared. Grind with Gratitude recognizes the struggles of entrepreneurs—the late nights, the endless sacrifices, and the unwavering belief in something bigger than themselves. They don’t just acknowledge these challenges; they actively support the people facing them.
When we learned about their initiative to support entrepreneurs with cash grants, we knew this was a partnership we wanted to be part of. These aren’t just business owners—they’re dreamers, change-makers, and community-builders. Helping to bring that story to life through our video and photo production is a mission we take seriously (and with a lot of excitement!).
Why We’re Passionate About This Partnership
Working with a brand like Grind with Gratitude is more than just another project; it’s a privilege. Here’s why we’re so passionate about this collaboration:
They Give Back
In a world often focused on profits, Grind with Gratitude leads with purpose. Their $2,000 grant program is proof that they’re committed to investing in people and their dreams.They Empower Hustlers
Entrepreneurs are the backbone of innovation and progress. Grind with Gratitude’s mission to support them aligns perfectly with our passion for telling stories that inspire and uplift.They Inspire Positive Change
The ripple effect of supporting one entrepreneur goes beyond one person—it impacts families, communities, and even industries. That’s the kind of long-term change we love to celebrate.
Our Role in the Mission
At Kyle Loftus Studios, our job isn’t just to make things look good (although, spoiler alert, we’re really good at that). Our role is to help amplify the Grind with Gratitude mission through powerful, story-driven content that connects with their audience and inspires action.
From high-quality visuals to impactful storytelling, we’re working to create content that:
Captures the essence of their brand.
Highlights the incredible entrepreneurs they’re supporting.
Inspires their audience to grind with gratitude in their own lives.
It’s about showing the world what’s possible when a brand leads with purpose—and what it means to hustle with heart.
Let’s Make an Impact Together
If there’s one thing we love at Kyle Loftus Studios, it’s working with brands that are on a mission to change the world. Grind with Gratitude isn’t just a brand; they’re a movement. And we couldn’t be more honored to help them share their message and amplify their impact.
To the entrepreneurs out there grinding day in and day out, this is your reminder: dreams are worth chasing. And with brands like Grind with Gratitude supporting you, there’s no limit to what you can achieve.
Here’s to making great products, creating meaningful change, and helping others achieve their dreams—one story at a time.
Are you a brand on a mission? We’d love to work with you. Contact Kyle Loftus Studios today, and let’s create something amazing together!
Why Finding the Right Media Team is Crucial for Your Brand’s Success
In a world where attention spans are shorter than a TikTok dance trend, your brand’s ability to stand out is critical. It’s no longer enough to have a great product or service; you need jaw-dropping content that grabs eyeballs, stops thumbs, and sparks conversations. This is why choosing the right media team—one that actually cares and knows their stuff—is one of the smartest moves you can make for your brand.
At Kyle Loftus Studios, we don’t just make content. We create brand magic. And let’s be honest—if you’re looking for a team that “kind of” gets your vision or “might” help you grow, you’re in the wrong place. We're here to turn your campaigns into works of art and profit-driving machines.
Why Your Media Team Matters
They Understand Your Brand’s Vision
Ever hired someone and felt like you were talking to a wall? Not here. A media team worth their salt will dive deep into your brand’s story, learning the quirks, goals, and vibe that make you you.At Kyle Loftus Studios, we don’t just get your brand; we obsess over it. We’ll know your mission better than your mission statement writer (no shade to them, though).
They’re Passionate About What They Do
If your media team doesn’t love what they do, how are they supposed to make your audience love you? Passionate creators bring energy, creativity, and that extra spark that turns good content into great campaigns.Our team at Kyle Loftus Studios thrives on bringing your vision to life. We live for the “wow” moments—and no, we don’t sleep until we get them right.
They Create Content That Sells
A pretty picture isn’t enough; your content needs to convert. The right media team understands how to craft campaigns and content decks that not only look stunning but also drive sales and engagement.At Kyle Loftus Studios, we combine art and strategy, delivering photos and videos that turn heads and boost your bottom line.
They Build Brand Recognition and Authority
Your content isn’t just about selling products—it’s about making people remember your name. The best media teams create campaigns that reinforce your brand’s identity and position you as a leader in your space.From polished visuals to strategic messaging, Kyle Loftus Studios ensures your brand is unforgettable. (Think Beyoncé-level memorable, but without the dance routines—unless you want those, too.)
They’re Collaborative and Client-Focused
Great partnerships are built on collaboration. The best media teams listen to your needs, keep you in the loop, and make you feel like part of the process.At Kyle Loftus Studios, we don’t just work for you; we work with you. Consider us your creative dream team—but way cooler.
Why Kyle Loftus Studios is the Partner You Need
With years of experience in video and photo production, Kyle Loftus Studios has helped countless brands:
Drive significant revenue through engaging campaigns.
Build lasting brand recognition and authority.
Create content that makes their competitors jealous.
Our team specializes in:
High-quality photo and video content tailored to your brand’s goals.
Strategic content decks designed to maximize impact and sales.
Campaigns that deliver measurable ROI while building your brand’s identity.
And here’s the kicker: We actually care about your success. (We even text our clients to check in—yes, we’re that kind of team.)
Let’s Bring Your Vision to Life
Your brand deserves a media team that knows how to deliver results and has a good time doing it. At Kyle Loftus Studios, we’re dedicated to creating campaigns that drive sales, build recognition, and position you as a leader in your space.
Ready to elevate your brand? Let’s talk about how we can help you craft content that’s equal parts stunning, strategic, and unforgettable.
Contact us today to get started.
Behind the Scenes: Capturing the Spirit of Faster Way to Fat Loss
At our most recent photoshoot with Faster Way to Fat Loss, we had the privilege of showcasing not just a brand, but a vibrant lifestyle. Our team worked closely with their incredible coaches to capture the energy and authenticity of the people who make the brand so special. This production was more than just another project—it was an experience that perfectly aligns with why we do what we do.
The Vision
The goal for this shoot was clear: to highlight the lifestyle of the Faster Way coaches and community while showcasing their new clothing line and products. We wanted every image to feel natural and relatable, steering away from staged studio shots that can sometimes feel disconnected. Instead, we aimed for an authentic and organic vibe that resonates with their audience.
The Location
To make the process as seamless as possible for our Tampa-based client, we traveled from Orlando to their city. After scouting several locations, we decided on Curtis Hixon Park and the Tampa Riverwalk.
These spots provided everything we needed:
- Variety in scenery: From lush park settings for workout shots to dynamic cityscapes perfect for capturing the vibrancy of Tampa life.
- Convenience: Both locations were close to the coaches’ hotel, allowing us to maximize our time and effort without unnecessary travel.
The versatility of these locations gave us endless opportunities to tell a story—from park workouts and group runs to candid moments walking along the Riverwalk.
The Experience
The day of the shoot couldn’t have gone smoother. The coaches brought incredible energy, making it easy to capture their passion and the brand’s ethos. The production felt effortless, thanks to the meticulous pre-production planning we pride ourselves on.
Our team handled everything from location scouting to wardrobe coordination, ensuring every detail aligned with Faster Way’s vision. Seeing their reaction to the final product was the cherry on top—there’s no better feeling than delivering results that exceed expectations.
Why We Love What We Do
This photoshoot was a reminder of why we pour so much into our pre-production process. By going above and beyond, we create an environment where creativity thrives, and the results speak for themselves. Whether it’s planning the perfect location or capturing those fleeting, authentic moments, we’re all in.
Acre Partner Miami Mastermind Event
Reflections on an Epic 3-Day Event in Miami: Learning, Connecting, and Growing with Creative Agencies
Recently, I had the incredible opportunity to attend a transformative 3-day event in Miami with other creative agencies, and let me tell you – it was a game-changer. Not only did I get to connect with some of the brightest minds in the industry, but I also had the chance to dive deep into the nuts and bolts of running a creative business. From workshops and mastermind sessions to epic group activities, this event was packed with learning, networking, and a whole lot of fun.
Workshops and Mastermind Sessions: Leveling Up Our Business Strategies
The core of the event was all about gaining insights into running a creative agency more efficiently, providing even more value to clients, and driving better results on social media. We participated in a series of workshops and mastermind sessions that were not only thought-provoking but also incredibly practical. It was amazing to hear different strategies and tactics from other agencies that have already seen incredible success in areas like client retention, lead generation, and creating impactful ad campaigns.
One of the key takeaways was how we can improve not only our client's social media ads but also our own. We dug into what’s been working, what’s not, and most importantly, how to keep up with the constantly evolving world of social media marketing. We all know that creating content and ads that actually convert is challenging, but having a community of like-minded professionals to brainstorm with makes the process so much more manageable.
Breakout Sessions: Sharing Ideas for 2025 and Beyond
In the breakout sessions, we had the chance to go deeper into strategies for the upcoming year. Everyone was excited to share ideas, plans, and goals for 2025, and the energy in the room was contagious. It was amazing to see how everyone had their own approach to growth, yet we all had the same goal – to provide the best possible service and results for our clients.
From improving client onboarding processes to expanding the range of services we offer, the conversations were rich and full of actionable advice. We not only learned new strategies but also made lasting connections that will undoubtedly help elevate our game in the years to come.
Group Activities: Fun and Team Building
It wasn’t all work and no play, though! One of the highlights of the event was the amazing group activities we did, which were not only fun but also helped strengthen the bond between all of us. We kicked things off with an unforgettable yacht trip around Miami – picture perfect weather, stunning views, and plenty of time to mingle with other creatives.
Then, we gathered for a cookout at the house – the perfect chance to relax, unwind, and connect on a personal level. There’s nothing quite like bonding over a delicious meal and great conversation with like-minded individuals.
We also had the chance to explore Miami’s vibrant Wynwood district, soaking in the street art, local culture, and the incredible energy that makes this city so unique. It was a great reminder of how much inspiration is all around us, especially in a place as creative as Miami.
Bringing Back Knowledge and Strategies to Serve Our Clients Better
Now that we’re back, we’re fired up and ready to implement everything we’ve learned into our own work. We’re especially excited about using the strategies from the event to help our clients take their businesses to the next level in 2025. Whether it’s refining our social media ads, improving client relationships, or implementing smarter systems to scale, we know these insights will make a big impact.
It’s always refreshing to connect with other professionals in the industry who share the same passion and commitment to excellence. The knowledge we’ve gained is invaluable, and we can’t wait to pass it on to you – our clients and partners. Together, we’ll continue to grow, innovate, and get even better results in the coming year.
Final Thoughts
Overall, this 3-day event in Miami was not just about learning but also about fostering a sense of community. We walked away with fresh perspectives, new skills, and stronger connections that will help us build even better campaigns and provide even more value to our clients. The best part? We’re just getting started. Bring on 2025 – we’re ready to take everything to the next level!
Join Us Behind the Scenes for the Jeremiah’s Italian Ice Live Life to the Coolest Campaign 2024
Why Pre-Production is the Secret Ingredient to Flawless Commercial Shoots: A Case Study with Jeremiah’s Italian Ice
When it comes to high-value projects, especially with major brands like Jeremiah’s Italian Ice, the magic happens long before the camera starts rolling. This wasn’t just any commercial shoot—it was a full-scale production designed to highlight one of the fastest-growing franchises in the U.S. And to create an end product that met the client’s vision while showcasing our strengths as a video production and photography agency, we doubled down on one critical aspect: pre-production.
Why Pre-Production is (Almost) More Important Than Production Itself
Agree or disagree, pre-production can often matter just as much as production, if not more. It’s that intense, behind-the-scenes work that determines the success of the entire shoot, ensuring every scene aligns with the vision, every shot serves a purpose, and every team member is crystal clear on their role.
At its core, pre-production is the blueprint that allows everything to flow effortlessly once you’re on set. For Jeremiah’s Italian Ice, our approach involved multiple layers of preparation that were absolutely essential to the project’s success.
The Power of Preparation: 20+ Hours of Meetings
For this project, we didn’t just hop on a quick call and make a few notes. Instead, we conducted over seven in-depth meetings, each lasting between 2 to 3 hours. With close to 20 hours of pre-production meetings alone (not to mention all the additional planning behind the scenes), we took a deep dive into every single detail. We mapped out creative concepts, timing, shot lists, and backup plans—leaving no room for surprises on the day of the shoot.
This level of preparation allowed us to anticipate potential challenges, create a clear roadmap for the shoot, and ultimately, deliver a polished, on-brand final product. By setting aside ample time to understand our client’s vision and goals, we ensured that every aspect of the shoot aligned with their brand image and messaging.
Team Collaboration: The Key to a Stress-Free Shoot
Having a rock-solid team was a huge part of what made this shoot successful. My assistant producer, Serena, played a crucial role in managing logistics, organizing meeting notes, and keeping the entire team on track. By breaking down our discussions, ensuring clarity, and keeping everyone updated, Serena helped make the entire process seamless. With each team member aware of their responsibilities, we had no last-minute scrambling or on-set stress—just smooth, organized execution.
This collaboration paid off on the day of the shoot. Rather than rushing around, each of us was able to focus fully on creating high-quality content, capturing the brand’s essence, and actually enjoying the process.
Creating an Experience, Not Just a Product
The day of the shoot wasn’t just about delivering a commercial; it was about creating an enjoyable, stress-free experience for both our team and the client. With everyone prepared and roles clearly defined, the entire production became fun, allowing us to focus on the creative aspects rather than logistical headaches.
Behind-the-Scenes Video: A Glimpse Into Our Process
To give potential clients and future leads a taste of how we operate, we’re excited to share a behind-the-scenes video from the Jeremiah’s Italian Ice shoot. This video highlights our on-set energy, our team’s synergy, and the seamless way we bring brand visions to life. It’s a transparent look at our fun, outgoing style, which combines professionalism with a relaxed, creative atmosphere.
Ready to Take Your Brand to the Next Level? Let’s Connect!
If you’re interested in a similar experience and end product, we’d love to explore how our video production and photography services can elevate your brand. Our work with Jeremiah’s Italian Ice is just one example of how we handle high-stakes projects, and we’re ready to bring that same level of commitment to your vision.
Get in touch if you’re ready to turn your brand vision into a powerful visual story. Let’s make your next project not just a success but an unforgettable experience.
