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Behind the Lens: Capturing Scroll-Stopping Summer Photography for Two Brands in One Day
Creating stunning campaign photography isn’t just about having a good eye — it’s about knowing how to work fast, light, and smart under pressure.
That was exactly the case during our recent all-day production with Lasio, a luxury haircare brand, and Blessed Bananas, a vibrant lifestyle label. In a single summer day, we captured two full sets of brand-aligned visuals — all while managing outdoor lighting, tight schedules, and the creative needs of two very different brands.
Here’s a behind-the-scenes look at how we approached this dual-brand photo campaign — and what your team can take away for your next shoot.
Natural Light Is Beautiful — But Only If You Know How to Control It
Shooting in direct sunlight might sound ideal for summer campaigns, but without the right tools and experience, it can be a creative killer. Harsh shadows, blown highlights, and midday glare can destroy detail and throw off your brand’s visual tone.
For this shoot, we prioritized a light-controlled setup that allowed us to shape and enhance the sun rather than fight against it. Using a 6x6 ultrabounce and careful backlighting, we gave our subjects a soft, natural glow while preserving the warmth and clarity of the summer light.
Whether it was glowing hair highlights for Lasio or golden-hour movement for Blessed Bananas, we crafted light to elevate each brand’s voice.
📸 Photography Tip for Brands:
When reviewing a photographer’s portfolio, ask how they handle light — especially for outdoor campaigns. It’s not just about the sun; it’s about knowing how to shape it.
Lean Crews = More Moments Captured
On this production, we ran with a lean, mobile crew — which meant we could move fast, stay agile, and never miss a shot. This setup allowed us to bounce between brand looks and locations quickly, without sacrificing quality or vision.
For photography, that flexibility was key. We could shift between high-end editorial looks for Lasio to candid, kinetic lifestyle images for Blessed Bananas — all within tight time blocks.
💡 Smart Strategy for Content Teams:
Efficiency doesn’t mean less quality. A small but skilled team can deliver faster turnarounds and more diverse assets — especially for social-first, high-volume campaigns.
Each Brand Needs Its Own Visual Language
Though we shot both campaigns on the same day, the photographic approach for each brand was distinct and intentional.
Lasio’s visuals focused on sleek, polished beauty. We used tighter lenses, soft backgrounds, and backlit hair to enhance product texture and luxury appeal.
Blessed Bananas leaned into lifestyle and spontaneity. Wide shots, bright wardrobe styling, and action-based frames (laughing, dancing, moving) gave us high-energy photos perfect for social and print.
We don’t just take pretty photos — we take brand-aware photos. That’s what turns a single image into a scroll-stopper.
🎯 Marketing Insight:
Great brand photography starts long before the camera clicks. Share your mood boards, audience personas, and brand tone with your photographer — they should know how to translate that into visual strategy.
Content That’s Ready to Work (Not Just Look Good)
When you invest in campaign photography, you're not just buying images — you're building a marketing toolkit. Our deliverables for both brands included:
High-res editorial and social-ready formats
Portrait, landscape, and square crops
Image sets tailored for product pages, organic social, and paid ads
Visual continuity with their accompanying video content
We planned every frame to serve a purpose — whether it was stopping the scroll on Instagram or highlighting a new product in an email blast.
🧠 Pro Tip:
Your campaign images should be created with their final destinations in mind. Ask for assets that are ready to go live across every platform you use.
Final Thoughts: One Day. Two Brands. Dozens of Premium Visuals.
This shoot is proof that with the right creative team, a single day can deliver a season’s worth of premium visual content — both video and photography.
By prioritizing light strategy, working with a lean crew, and staying brand-aware in every frame, we created two standout campaigns that didn’t just look good — they worked.
If you're gearing up for your next seasonal launch or campaign push, we’d love to help. From concept to capture, we specialize in elevated content that’s made to convert.
👉 Book a discovery call here. Let’s talk about your summer story.
Would you like me to turn this into a full blog post upload with proper formatting for your website (WordPress, Squarespace, etc.)? I can also help pull alt text and captions for the photos if you’d like to include those.
Elevate Your E-Commerce Brand with High-Quality Video and Photo Production: A Look Behind Our Recent Success with Faster Way to Fat Loss
Why E-Commerce Brands Need High-Quality Video and Photo Production
As an e-commerce brand, your online presence relies heavily on high-quality video and photo content to effectively communicate your brand message and drive conversions. It’s not just about showcasing your product — it’s about creating a powerful narrative that speaks to your target audience, highlights your unique selling points, and positions you as the go-to authority in your niche.
Whether you're selling premium lifestyle products, health and wellness solutions, or luxury items, polished visuals are essential in capturing attention and inspiring trust. At [Your Company Name], we specialize in crafting luxury video and photo content that enhances the customer experience and takes your brand to new heights.
One of the best examples of our approach comes from a two-day brand campaign we recently executed for our content partners, Faster Way to Fat Loss, to promote their new hydration packets.
1. Luxury and Lifestyle: Representing the Brand’s Essence
For this campaign, we dedicated an entire day to outdoor, poolside shots that perfectly captured the lifestyle and luxury that Faster Way to Fat Loss embodies. The goal was to create content that not only highlighted the product but also showcased the luxurious, active lifestyle that their customers aspire to.
From sun-kissed poolside scenes to close-ups of hydration packets, every shot was intentionally framed to invoke a sense of elegance, vitality, and high-end wellness. By blending lifestyle shots with the core product, we effectively told a story that resonates with the brand’s target audience.
2. Studio Day: Focused on High-Quality Product Imagery
In addition to the outdoor lifestyle content, we executed a studio day to produce some of the highest-quality product imagery possible. This day was entirely focused on delivering clear, detailed shots of the hydration packets, perfectly suited for sales pages, landing pages, and website integration.
Our team worked meticulously to capture product-based photography that showcased the hydration packets in their best light. Every detail — from the texture of the product to the subtle color contrasts — was carefully captured to ensure the product stood out on any platform.
Beyond the product photography, we also focused on lifestyle imagery by photographing Faster Way to Fat Loss coaches with the hydration packets, reinforcing the brand’s commitment to health and wellness. These photos bring a human touch to the brand, showing real people using the product in real-life settings, which helps build an authentic connection with their audience.
3. Strategic Content for Your E-Commerce Success
At [Your Company Name], we don’t just create content — we build visual strategies that drive results. Our approach is always focused on quality, consistency, and ensuring that each piece of content aligns with the brand’s vision and goals.
Whether it’s through stunning product videos, compelling lifestyle shots, or cinematic storytelling, we’re here to help e-commerce brands elevate their presence and inspire action. Our recent work with Faster Way to Fat Loss is a perfect example of how we create content that not only looks great but also drives engagement and supports the brand's growth.
4. Tailored Content for Multiple Platforms
One of the key reasons high-quality content is essential for e-commerce brands is its ability to be optimized for multiple platforms. For Faster Way to Fat Loss, we provided them with content that was easily adaptable for social media, advertisements, email marketing, and more. We know that different platforms require different formats, and we ensure that our content fits seamlessly across all your marketing channels.
Why Choose Kyle Loftus Studios for Your E-Commerce Video and Photo Production?
What sets us apart from other production companies is our dedicated approach to delivering content that tells your brand’s story while maintaining a premium aesthetic. Here's why our work with Faster Way to Fat Loss and other clients consistently delivers results:
Luxury Aesthetic: We specialize in creating high-end visuals that reflect the premium nature of your brand and resonate with your target audience.
Tailored Strategy: We work closely with each client to understand their brand and audience, ensuring every piece of content speaks directly to them.
End-to-End Service: From pre-production planning to final edits, we handle every part of the process, so you can focus on growing your business.
Proven Results: Our content has consistently helped e-commerce brands increase conversions, improve brand perception, and drive long-term growth.
Get Started with High-Quality Video and Photo Production Today
If you're ready to elevate your e-commerce brand and create content that resonates with your audience, we’d love to collaborate. Let’s work together to bring your vision to life with luxury video and photo content designed to drive results.
Contact us today at [contact info] to schedule a free consultation and get started on crafting your brand's story through powerful visuals.
CTA:
Contact Us Today for High-Quality E-Commerce Content
Click [here](link to contact page) to get started on elevating your brand with stunning video and photography.
Conclusion: Why Video and Photography Matter for Your E-Commerce Success
E-commerce success starts with high-quality content that clearly communicates your brand’s message and makes your products irresistible to potential customers. Whether it’s showcasing your product's unique features, building brand trust, or creating a lasting connection with your audience, luxury video and photo content are essential tools for long-term growth.
If you want your e-commerce brand to shine, it's time to invest in professional content that aligns with your brand’s values. Let's collaborate and bring your vision to life with content that makes an impact.
Crafting Emotional Connections: Behind the Scenes of Jeremiah's Italian Ice 'Hop Away Treats' Campaign
How Our Video Production Company Brought Jeremiah’s Italian Ice 'Hop Away Treats' Campaign to Life
At Kyle Loftus Studios, we believe in the power of storytelling through high-quality, strategic video content. As a top-tier video production company specializing in commercial video production for franchises, we were thrilled to partner with Jeremiah’s Italian Ice for their latest nationwide campaign: Hop Away Treats.
This campaign was more than just a product showcase — it was a heartfelt tribute to family, celebration, and the joyful moments that bring people together. With Jeremiah’s rapid expansion across the United States, this was a prime opportunity to create engaging, emotional content that connects with audiences on a deeper level while supporting long-term brand growth.
A Franchise Video Production with Purpose
Jeremiah’s Italian Ice isn’t your average dessert shop — it’s a fast-growing, family-friendly franchise with a cult following for its vibrant culture and crave-worthy frozen treats. When they launched their new Hop Away Treats (including Jelati Cakes, Ice Cream Sandwiches, and take-home Quarts), they needed a production partner who could not only highlight these products but also amplify the experience of enjoying them.
Enter Kyle Loftus Studios — a commercial video production company known for blending cinematic visuals with strategic brand messaging. Our bilingual, multicultural team brought a unique perspective to the creative process, ensuring the campaign would connect with diverse families across the U.S.
Our Approach: Creative Strategy Meets Cinematic Execution
From day one, our goal was clear: create emotionally compelling, visually dynamic content that makes families feel seen, celebrated, and connected to Jeremiah’s brand.
Concept Development
We worked closely with the Jeremiah’s marketing team to develop a creative concept centered around celebration and togetherness. We built scenes around familiar moments — birthdays, Mother’s Day, game nights, local team victories, and neighborhood potlucks — all brought to life with Jeremiah’s new frozen treats.
Scriptwriting & Pre-Production
We crafted two unique story scripts, each designed to resonate with a core family audience while also offering versatility in editing and delivery. From there, we storyboarded scenes, scouted talent, and created multiple opening hook variations tailored for A/B testing across platforms like Instagram, TikTok, and YouTube Shorts.
Filming Technique
Our production leaned heavily on visual storytelling, using match cuts and dolly push-ins to transition seamlessly between scenes. This technique created a cohesive, immersive narrative across multiple spots. We shot on cinema-grade cameras, with a consistent lens package and lighting setup to ensure each scene flowed naturally into the next.
Diverse Casting & Authentic Performances
To enhance relatability, we cast real families, teen groups, and adults from a wide range of backgrounds. Our multicultural casting was intentional — it reflects both the Jeremiah’s brand and the communities they serve. Working with experienced talent helped us capture genuine reactions and interactions that feel unscripted and warm — something that resonates deeply in family-friendly advertising.
Deliverables: A Scalable Suite of Commercial Assets
After a full production day and a focused post-production process, we delivered a wide array of assets designed for multi-platform rollout, including:
One 45-second hero video (in 16:9, 9:16, and 1:1 formats)
Three additional 30-second commercial videos, each with a unique focus and flow
A library of 15-second vertical product-focused videos (optimized for Reels & TikTok)
Hero visuals of the Jelati Cakes, Ice Cream Sandwiches, and Quarts
Seamless transitions between storytelling and product showcases
Static 4K beauty shots for web banners and social campaigns
These deliverables are not just content — they’re strategic tools built to increase engagement, drive product awareness, and support franchise marketing goals across national and local markets.
Why Brands Trust Us for Family-Centered Commercial Video Production
What sets Kyle Loftus Studios apart isn’t just our ability to shoot beautiful footage. It’s our commitment to partnership. We don’t just “show up and shoot” — we immerse ourselves in your brand, bring strategic insight, and collaborate every step of the way. With every project, our goal is to deliver content that works hard for you — telling your story, driving results, and leaving a lasting impact.
Whether you're launching a new product line, expanding your franchise footprint, or rebranding your visuals, our commercial video production team is ready to help you make it unforgettable.
Looking to launch your next family-focused video campaign?
Let’s craft something remarkable together!
How We Captured a High-Impact Summer Campaign for Lasio and Blessed Bananas — and What Your Brand Can Learn From It
Creating scroll-stopping content isn’t about just pointing a camera and hitting record — especially when you're working under the summer sun, tight timelines, and high expectations.
We recently partnered with Lasio (a luxury haircare brand) and Blessed Bananas (a vibrant lifestyle brand) to execute their 2025 summer video and photo campaigns. This all-day commercial production wasn’t just about beautiful visuals — it was a strategic execution designed to elevate brand storytelling, capture attention across social media, and help convert viewers into loyal customers.
Here’s a behind-the-scenes look at our process, and more importantly — how you, as a business owner, brand manager, or marketing lead, can apply these insights to your next campaign.
Why Light Strategy Matters in Outdoor Video Production
Too often, brands settle for “natural light” when shooting outdoors. And while natural light can look good, without the right tools and strategy, it can also wash out your product, flatten your talent, or create inconsistent results throughout the day.
For this project, we focused on a lightweight, mobile production crew that was optimized for flexibility and visual quality. Our secret sauce? A 6x6 ultrabounce and strategic backlighting setup that allowed us to shape and control natural light, rather than be at the mercy of it.
🎯 Key Takeaway for Brands:
When hiring a video or photo production team, ask how they handle lighting — especially for outdoor shoots. A skilled crew will bring tools to enhance natural light, not just rely on it. This makes your content look polished, professional, and high-end.
Efficiency Without Compromise: Why Nimble Crews Work Better
Instead of bloated crews and complicated setups, we chose a lean and nimble production model. Why? Because smaller crews allow for faster setups, better communication, and more scenes captured within tight timeframes.
This approach is perfect for lifestyle brands, fashion shoots, influencer partnerships, and social-first campaigns — where variety and speed are just as important as quality.
🧠 Pro Tip for Marketing Teams:
Look for teams that offer modular production services — they should be able to scale up or down depending on your goals, budget, and content needs.
Summer Campaigns Need More Than Just Good Weather
Summer is when brands want to feel alive — colorful, warm, fun, aspirational. But capturing that “feeling” takes more than just good weather and palm trees. It takes intentional shot planning, brand-aligned direction, and a deep understanding of visual storytelling.
For Lasio, that meant close-up beauty shots with radiant hair catching the light just right. For Blessed Bananas, it was all about energy, movement, and sun-soaked joy. We tailored our camera movement, lens choice, and framing to each brand’s unique identity.
🔑 Marketing Insight:
A great production team should ask about your brand voice, customer profile, and campaign goals — not just your shot list. This ensures your final content resonates with the people you actually want to reach.
What You’re Really Paying For: More Than Just a Video Shoot
When brands invest in a content production company, they’re not just paying for time on set. You’re paying for:
Pre-production strategy (scripting, shot planning, scheduling)
Creative direction and brand alignment
High-end equipment and experienced crew
Post-production that maximizes platform impact
Campaign-ready assets in multiple aspect ratios (16:9, 9:16, 4:5) for all your platforms
This is what makes the difference between “just content” and a campaign that converts.
Ready to Plan Your Next Video Campaign?
If you’re a DTC brand, beauty company, lifestyle brand, or startup preparing for a seasonal push, we’d love to talk. Whether you need a summer product launch video, a TikTok-first ad, or a full photo and video campaign strategy, we specialize in elevated, efficient, and scroll-stopping content.
Book a discovery call here: 👉 Let’s connect
✍️ Final Thoughts
This Lasio and Blessed Bananas shoot reminded us that even with a light crew and one full day in the sun, it’s possible to create premium commercial content that cuts through the noise — when the right creative team is behind the camera.
We’re proud of the results — and even prouder of the process.
If you're serious about standing out this summer, don’t just settle for content. Invest in content that converts.
Behind the Scenes of Jeremiah’s Hop Away Happiness Campaign: How We Brought Real Frozen Treats to Life On Camera
Real Products, Real Challenges
Unlike many food commercials that rely on props or fake stand-ins, we worked exclusively with real products. That meant real melting ice cream, real frozen treats, and very real time constraints. Under the heat of production lights, every second counted. Capturing perfectly framed, mouthwatering visuals of ice cream sandwiches, Jelati cakes, and quarts meant operating at peak precision with zero margin for error.
To complicate things even more, we weren’t just shooting one product—we were shooting multiple variations. Three flavors of Jelati Cakes, Ice Cream Sandwiches, and Ice Cream Quarts each needed their moment to shine. On top of that, we created a “mashup” hero shot to showcase all of them together in a fun, eye-catching way.
Strategic Storytelling Through Product Videos
The Hop Away Happiness segment of the campaign was designed to highlight family-oriented celebration scenes—think birthday parties, Mother’s Day, teen game nights, and team victories. Every scenario was captured with a consistent visual language: smooth push-ins and pull-outs for match cuts, rich lighting, and an aesthetic that matched Jeremiah’s colorful, vibrant brand.
The goal was to connect the product to emotion—to go beyond the treat and tap into the feeling of sharing something sweet with the people you love. Every shot was framed with purpose, making sure the product remained front and center while the performances felt candid, warm, and real.
A Full-Service Video Production Partner
What sets Kyle Loftus Studios apart is our ability to bridge the gap between product content and lifestyle storytelling. Whether you’re looking to elevate your brand with a commercial video, product video, or high-impact social media content, we bring a full-service approach that covers:
Pre-production strategy and creative direction
Commercial directing and cinematography
Product styling and live-action coordination
Post-production editing, color grading, and delivery in all aspect ratios
We understand that successful video marketing doesn’t just rely on visuals—it requires vision. And that’s what we bring to every set, every storyboard, every brand.
Looking for a Commercial Video Production Company?
If you’re a brand looking to level up your content with professional product videos, commercial directing, or creative campaign storytelling, we’d love to help you make something unforgettable.
👉 Contact us today to learn more or schedule a discovery call.
Let’s turn your vision into vibrant, story-driven content that connects.
Pushing Creative Limits: How We Bring Fresh, Bold Ideas to Jeremiah’s Monthly Campaigns
When working with a brand like Jeremiah’s Italian Ice, creativity is everything. Their brand identity is fun, playful, bold, and cool, appealing to kids, parents, and families alike. But the real challenge? Keeping things fresh with every new product release. Each month, we’re tasked with developing a new and exciting creative campaign that aligns with their branding while also introducing something unique and attention-grabbing. And we love every second of it!
The Challenge of Always Creating Something New
With Jeremiah’s, no two projects are ever the same. Every campaign brings new flavors, new themes, and new opportunities to push creative boundaries. The key is maintaining their signature brand identity while constantly reimagining our approach to keep customers engaged. That means exploring bold concepts, fresh visual styles, and innovative storytelling techniques to craft standout content.
The Hoppin' Boba Campaign: A Kawaii Dreamworld in Live-Action
For the launch of Hoppin’ Boba, we decided to take a playful, Japanese-inspired approach by tapping into kawaii culture and animation. Boba tea is often associated with Japanese trends, so it only made sense to create a bright, colorful, animated world to showcase the new product in an engaging way.
Our creative concept? A live-action comic book world. We shot everything on a blue screen, allowing us to key out the background and build custom animated environments from scratch. The result was a fun, funky, and immersive animated scene that brought the Jeremiah’s brand to life in a fresh, visually dynamic way.
Mastering Blue Screen & Post-Production Magic
Shooting on blue screen meant we had to nail every detail—from lighting and product placement to performance and framing. Everything had to be precisely executed to ensure seamless integration with our handcrafted animated backgrounds.
Post-production was where the real magic happened. Our team meticulously composited, animated, and color-graded each shot to match the kawaii-inspired aesthetic we envisioned. It was a technical and creative challenge, but we thrive on that. With years of high-end commercial video production experience, we were able to blend live-action with animation flawlessly—creating a campaign that feels fresh, exciting, and completely on-brand for Jeremiah’s.
Why We Love Working with Jeremiah’s
Collaborating with Jeremiah’s is always an adventure. Their openness to bold, outside-the-box ideas allows us to push creative boundaries and experiment with new storytelling techniques. From nostalgic retro themes to animated fantasy worlds, we’re constantly evolving our approach to make each campaign more engaging than the last.
The result? A brand that stays relevant, exciting, and constantly in the spotlight. And for us, that means continuing to innovate, create, and deliver high-quality content that keeps customers coming back for more.
Stay tuned for the official release of the Hoppin’ Boba campaign—we can’t wait to share the final content soon! If you’re looking for a video production team that can take your brand’s creative vision to the next level, let’s talk. We specialize in crafting high-end, strategic content that captivates audiences and drives real results.
How We Helped Eat Prima Revamp Their Brand and Position Themselves as a Premium Luxury Product
At Kyle Loftus Studios, we specialize in creating high-end commercial content that not only looks stunning but also delivers results. Recently, we had the privilege of working with Eat Prima, a growing brand with a vision to transform their marketing and content into a luxury, high-quality experience that matched their premium natural ingredients. Despite not having a massive marketing budget, Eat Prima approached us with one simple question: Can you help us reposition our brand and create content that drives results? And our answer was an enthusiastic, Absolutely.
This post takes you behind the scenes of how we collaborated with Eat Prima to elevate their brand and make their product stand out in an increasingly competitive market.
The Challenge: Repositioning Eat Prima as a Premium Brand
Eat Prima, while a rising star in the market, had found their branding and content no longer reflecting the high-end, luxurious product they were offering. The company is dedicated to providing customers with top-quality, natural ingredients, but their existing marketing and visual assets didn’t quite match the perception they wanted to create in the market. As a brand on the rise, they didn’t have the multi-million-dollar budgets of larger companies, but they knew that revamping their branding was the key to accelerating their growth.
Our Approach: Creating a Strategic Content Plan That Makes Sense
When Eat Prima approached us, we didn’t just see this as another project – we saw a business opportunity for growth, and we treated it as such. From the very beginning, our philosophy was clear: If it makes money, it makes sense. If it makes sense, it makes money.
With this in mind, we took a consultative approach to understand Eat Prima’s current position, their growth aspirations, and how we could best use video and photo content to propel them to the next level. We asked ourselves, How can we position this brand as a premium luxury product while being mindful of their budget?
Our strategy focused not just on creating beautiful visuals but on ensuring those visuals converted into results. It’s about making sure that every piece of content serves a larger purpose, whether that’s increasing brand awareness, driving sales, or positioning the brand as a market leader.
The Execution: High-End Commercial Production with a Focus on ROI
We understand the importance of delivering high-quality content that aligns with both the aesthetic and the commercial goals of the brand. For Eat Prima, we set out to create visuals that conveyed luxury, sophistication, and quality – all while staying within their budget. This was no easy task, but it’s what we do best.
From concept development and storyboarding to shooting and post-production, we worked closely with Eat Prima to ensure every detail matched their vision. The result? A series of commercials that elevate their brand’s positioning and showcase their premium ingredients in the most luxurious way possible.
But here’s where our process truly stands out: We didn’t just focus on the production. We made sure to align the content with Eat Prima’s marketing strategy. We considered how the content would be used in their marketing campaigns, making sure it would generate measurable results. The goal was to produce content that not only looked beautiful but also drove the ROI they needed to reinvest and grow their brand.
Our Philosophy: Business Partnerships for Long-Term Growth
What really sets us apart is how we work with our clients. We don’t just create content; we develop long-term strategies with our clients, ensuring they get the most out of every dollar they spend. For Eat Prima, our goal wasn’t just to create a one-time commercial but to establish a partnership where they could come back to us time and time again.
When our clients win, we win. That’s why we take the time to understand their current position, their goals, and the marketplace they’re trying to break into. We know that if we can help them achieve success with our content, they’ll keep coming back for more, allowing us to grow with them. We treat our clients not just as customers, but as business partners.
This approach has allowed us to build lasting relationships with our clients, making sure that the results we produce continue to yield returns well beyond the initial project.
Conclusion: A Partnership That Delivers Results
Working with Eat Prima was an exciting challenge, and we’re incredibly proud of what we’ve achieved together. By carefully aligning their brand’s positioning with high-quality, strategic content, we helped them take a giant step forward in their growth journey. The project is a testament to our ability to deliver stunning visuals that resonate with the target audience while keeping an eye on the bottom line.
At Kyle Loftus Studios, we specialize in creating high-end commercial content that not only looks good but also drives results. If you’re a brand looking to elevate your positioning and drive real business growth, we’d love to help you do the same.
Let’s create something extraordinary together.
How We Helped Faster Way to Fat Loss Capture Content in the Most Cost-Effective Way Possible
At Kyle Loftus Studios, we pride ourselves on being more than just a production company. We strive to be true partners with our clients, working alongside them to help achieve their goals in the most effective and cost-efficient way. A recent project with Faster Way to Fat Loss is the perfect example of how we bring this philosophy to life.
The Challenge: Capturing Content with Multiple Coaches, All in One Place
Faster Way to Fat Loss had an exciting new spring clothing line that needed content captured for their campaign. The twist? They had coaches flying in from all across the country to attend a major conference in Orlando. For them, coordinating an individual production day for each coach would be logistically challenging and expensive.
Instead of asking them to pay for the significant cost of flying each coach to Florida for separate shooting days, we saw an opportunity to work smarter, not harder. With a little creativity and flexibility, we could coordinate with their event schedule to capture all the content in one place, saving them money and making the most of the time and resources available.
The Solution: Coordinated Scheduling and a Flexible Approach
Rather than forcing Faster Way to Fat Loss into the rigid constraints of booking a half-day or full-day shoot (which is common in the industry), we took a more collaborative approach. We aligned the production with the coaches' schedules during the multi-day event. Instead of blocking off an entire day, we coordinated to shoot two different days, each about two hours in the morning. This was a highly efficient and flexible solution that allowed us to get everything we needed while minimizing disruption to the coaches’ schedules.
This kind of flexibility is something we pride ourselves on. Most production companies demand clients book a full day or half-day in order to capture enough footage, but we know that this may not always be feasible or necessary for our clients. Instead, we focus on creating a partnership where we can understand their needs, align our approach, and execute a production plan that works best for them—not just us.
A Partnership Approach: More Than Just a Production Company
At Kyle Loftus Studios, we’re not just looking for ways to make money. Instead, we focus on building a true partnership with each of our clients. Our goal is to help them succeed, whether it's making their campaign more effective, reducing costs, or saving time. We understand that each client has different needs, and we tailor our approach accordingly.
In this case, the flexibility we offered Faster Way to Fat Loss in terms of scheduling allowed them to capture the content they needed without exceeding their budget or compromising their event. This kind of partnership-focused approach is one of the many things that sets us apart from other production companies. Instead of just pushing for the largest project or the highest fees, we work closely with our clients to ensure they are successful with what they need.
The Result: Great Content and a Happy Client
By working around Faster Way to Fat Loss’s event schedule, we were able to efficiently capture content with all of their coaches in just a few hours over two days. This allowed them to get the content they needed for their spring clothing campaign—without the financial burden of flying everyone in separately. The end result was a smooth production, high-quality content, and a satisfied client who felt supported throughout the entire process.
At Kyle Loftus Studios, we are committed to making the production process as easy, efficient, and cost-effective as possible for our clients. When you partner with us, you’re not just getting a team to execute your vision; you’re getting a true collaborator who is invested in your success.
If you're ready to take your brand to the next level with a flexible and partnership-driven production approach, we’d love to work with you. Let’s create something amazing together!
Ready to start your next project with a production team that truly listens to your needs? Reach out today to schedule a consultation and learn how we can help you achieve your vision in the most cost-effective and efficient way possible.
A Behind the Scenes Look Our Production with Jeremiah’s Italian Ice and Skittles
Bringing Imagination to Life: Behind the Scenes of Our Jeremiah’s Italian Ice x Skittles Production
Creating content that seamlessly blends two powerhouse brands—Jeremiah’s Italian Ice and Skittles—is no small feat. Each brand has its own unique identity, from Jeremiah’s fun and family-friendly vibe to Skittles’ bold, colorful, and playful energy. So, when we took on the challenge of producing a campaign for their new Skittles Freeze-Dried Pops in partnership with Jeremiah’s Italian Ice, we knew this had to be more than just another product video campaign—it had to be an experience.
The Challenge: Blending Two Worlds into One
This production wasn’t just about filming delicious frozen treats. We had to carefully align two distinct brand identities while ensuring that every detail, from the number of visible Skittles to the vibrant color palette, met both brands’ strict creative guidelines.
One of the most exciting creative challenges was bringing a black-and-white dull world to life—transforming it into a vibrant, Skittles-filled dreamland up in the clouds. And we wanted to do it practically, not just with visual effects. That meant building a full-scale set, coordinating seamless real-time transitions, bring out a lot and I mean a lot of people, and then enhancing the magic with digital effects.
The Execution: Strategy First, Creativity Always
Pulling off this vision in a single-day production required intense pre-production planning. Our team, alongside the Jeremiah’s Italian Ice crew, worked through:
✔ Storyboarding every single frame to ensure the 15-second final product was clear, engaging, and effective
✔ Set design and prop planning, making sure we had everything needed for the real-time transformation
✔ Talent coordination, ensuring smooth transitions between live-action performances and post-production effects
On the day of the shoot, the team executed flawlessly—from removing black backgrounds and swapping out tables in real-time to rolling in fake clouds and creating the perfect blue sky backdrop. The result? A visually stunning, high-energy, and brand-aligned commercial that delivers the fun, joy, and excitement of both Jeremiah’s Italian Ice and Skittles in a way that’s impossible to ignore.
The Final Product: Coming Soon!
We can’t wait to share the final video with you all, but for now, enjoy a behind-the-scenes look at the creativity, strategy, and teamwork that went into making this project happen.
When brands work with us, they don’t just get cool visuals—they get a strategic, results-driven production that amplifies their message in the most engaging way possible. If your brand is looking for content that truly stands out, let’s chat!
🚀 Check out the BTS gallery below! 🎥✨
Lasio x Blessed Bananas Commercial Prod BTS 1-13-25
Behind the Scenes: Producing Content for Two Brands in One Shoot Day
Creating high-quality, results-driven content is always a challenge, but when you're producing for two brands in a single production day, the stakes get even higher. Recently, we had the incredible opportunity to work with Lasio and Blessed Bananas—two distinct haircare brands owned by the same company. While both brands share a connection in the beauty industry, they each have unique identities, audiences, and messaging that require careful planning to execute effectively.
The Challenge: Two Brands, One Shoot
Balancing two brands in one production day isn’t as simple as just swapping out product labels. Each brand has its own aesthetic, core message, and target audience, which means every shot, every angle, and every creative decision has to be intentional. The challenge lies in seamlessly transitioning between the two while ensuring both receive the attention to detail they deserve.
Without the right approach, this could easily lead to rushed production, disjointed messaging, and a final product that doesn't align with either brand’s vision.
Our Solution: Pre-Production is Everything
At Kyle Loftus Studios, we don’t believe in showing up on set and just “winging it.” We know that a successful production starts long before the cameras roll. That’s why we prioritize extensive pre-production planning, including:
Strategy Calls & Creative Consultation: Understanding the core messaging for both brands, aligning the visuals with their goals, and brainstorming how to best tell each story.
Location Scouting & Set Design: Ensuring the shoot location can serve as a dynamic space for both brands without feeling repetitive or forced.
Shot List & Storyboarding: Mapping out every shot in advance so we can efficiently capture everything we need without losing momentum.
Scheduling & Logistics: Creating a timeline that allows for smooth transitions between brands while maximizing our production hours.
This process ensures that when shoot day arrives, it’s not chaotic—it’s smooth, efficient, and, most importantly, fun for everyone involved.
The Difference: Strategic Content, Not Just Pretty Footage
One of the biggest ways we set ourselves apart from your average videographer or production company is that we don’t just make content that “looks cool.” We create strategic content that is designed to convert and drive real results. Every video, every reel, every piece of content we produce has a clear purpose—whether it’s to increase brand awareness, drive sales, or engage with a target audience in a meaningful way.
Because of our deep commitment to strategy and planning, we’re able to execute shoots like this one with Lasio and Blessed Bananas at the highest level. The result? Both brands walked away with stunning, high-converting content tailored to their unique needs—all without compromising quality or creativity.
Ready to Take Your Brand’s Content to the Next Level?
If you’re a health, wellness, or beauty brand looking for top-tier content that actually drives results, we’d love to chat. Let’s build a strategy that ensures your next shoot is effortless, effective, and enjoyable.
Get in touch today!
