How We Captured a High-Impact Summer Campaign for Lasio and Blessed Bananas — and What Your Brand Can Learn From It

Jun 11

Creating scroll-stopping content isn’t about just pointing a camera and hitting record — especially when you're working under the summer sun, tight timelines, and high expectations.

We recently partnered with Lasio (a luxury haircare brand) and Blessed Bananas (a vibrant lifestyle brand) to execute their 2025 summer video and photo campaigns. This all-day commercial production wasn’t just about beautiful visuals — it was a strategic execution designed to elevate brand storytelling, capture attention across social media, and help convert viewers into loyal customers.

Here’s a behind-the-scenes look at our process, and more importantly — how you, as a business owner, brand manager, or marketing lead, can apply these insights to your next campaign.

Why Light Strategy Matters in Outdoor Video Production

Too often, brands settle for “natural light” when shooting outdoors. And while natural light can look good, without the right tools and strategy, it can also wash out your product, flatten your talent, or create inconsistent results throughout the day.

For this project, we focused on a lightweight, mobile production crew that was optimized for flexibility and visual quality. Our secret sauce? A 6x6 ultrabounce and strategic backlighting setup that allowed us to shape and control natural light, rather than be at the mercy of it.

🎯 Key Takeaway for Brands:

When hiring a video or photo production team, ask how they handle lighting — especially for outdoor shoots. A skilled crew will bring tools to enhance natural light, not just rely on it. This makes your content look polished, professional, and high-end.

Efficiency Without Compromise: Why Nimble Crews Work Better

Instead of bloated crews and complicated setups, we chose a lean and nimble production model. Why? Because smaller crews allow for faster setups, better communication, and more scenes captured within tight timeframes.

This approach is perfect for lifestyle brands, fashion shoots, influencer partnerships, and social-first campaigns — where variety and speed are just as important as quality.

🧠 Pro Tip for Marketing Teams:

Look for teams that offer modular production services — they should be able to scale up or down depending on your goals, budget, and content needs.

Summer Campaigns Need More Than Just Good Weather

Summer is when brands want to feel alive — colorful, warm, fun, aspirational. But capturing that “feeling” takes more than just good weather and palm trees. It takes intentional shot planning, brand-aligned direction, and a deep understanding of visual storytelling.

For Lasio, that meant close-up beauty shots with radiant hair catching the light just right. For Blessed Bananas, it was all about energy, movement, and sun-soaked joy. We tailored our camera movement, lens choice, and framing to each brand’s unique identity.

🔑 Marketing Insight:

A great production team should ask about your brand voice, customer profile, and campaign goals — not just your shot list. This ensures your final content resonates with the people you actually want to reach.

What You’re Really Paying For: More Than Just a Video Shoot

When brands invest in a content production company, they’re not just paying for time on set. You’re paying for:

Pre-production strategy (scripting, shot planning, scheduling)
Creative direction and brand alignment
High-end equipment and experienced crew
Post-production that maximizes platform impact
Campaign-ready assets in multiple aspect ratios (16:9, 9:16, 4:5) for all your platforms

This is what makes the difference between “just content” and a campaign that converts.

Ready to Plan Your Next Video Campaign?

If you’re a DTC brand, beauty company, lifestyle brand, or startup preparing for a seasonal push, we’d love to talk. Whether you need a summer product launch video, a TikTok-first ad, or a full photo and video campaign strategy, we specialize in elevated, efficient, and scroll-stopping content.

Book a discovery call here: 👉 Let’s connect

✍️ Final Thoughts

This Lasio and Blessed Bananas shoot reminded us that even with a light crew and one full day in the sun, it’s possible to create premium commercial content that cuts through the noise — when the right creative team is behind the camera.

We’re proud of the results — and even prouder of the process.

If you're serious about standing out this summer, don’t just settle for content. Invest in content that converts.

Kyle Loftus

At Kyle Loftus Studios We are a full-service creative agency based in the USA. We are dedicated to creating meaningful stories with individuals and brands on a mission to inspire positive change through strategic video storytelling and brand building.

This creative agency was founded on the principle of celebrating life and capturing its beauty through the lens of a camera. We’re a team of visual professionals devoted to excellence, the production of supreme media content, and commemorating the radiance of life. At KLS, we pride ourselves on offering creative ingenuity alongside unparalleled service at a premium. We are dedicated to nourishing your vision into exceptionally compelling content that delivers results. We value the relationships with our clients and are both morally and ethically committed to producing socially responsible-positive content that exceeds the vision of our clientele.

We specialize in helping brands amass a loyal following, clearly communicate their unique brand story, and significantly increase their reach and impact.

http://www.kyleloftusstudios.com