Behind the Scenes of Jeremiah’s Hop Away Happiness Campaign: How We Brought Real Frozen Treats to Life On Camera
Real Products, Real Challenges
Unlike many food commercials that rely on props or fake stand-ins, we worked exclusively with real products. That meant real melting ice cream, real frozen treats, and very real time constraints. Under the heat of production lights, every second counted. Capturing perfectly framed, mouthwatering visuals of ice cream sandwiches, Jelati cakes, and quarts meant operating at peak precision with zero margin for error.
To complicate things even more, we weren’t just shooting one product—we were shooting multiple variations. Three flavors of Jelati Cakes, Ice Cream Sandwiches, and Ice Cream Quarts each needed their moment to shine. On top of that, we created a “mashup” hero shot to showcase all of them together in a fun, eye-catching way.
Strategic Storytelling Through Product Videos
The Hop Away Happiness segment of the campaign was designed to highlight family-oriented celebration scenes—think birthday parties, Mother’s Day, teen game nights, and team victories. Every scenario was captured with a consistent visual language: smooth push-ins and pull-outs for match cuts, rich lighting, and an aesthetic that matched Jeremiah’s colorful, vibrant brand.
The goal was to connect the product to emotion—to go beyond the treat and tap into the feeling of sharing something sweet with the people you love. Every shot was framed with purpose, making sure the product remained front and center while the performances felt candid, warm, and real.
A Full-Service Video Production Partner
What sets Kyle Loftus Studios apart is our ability to bridge the gap between product content and lifestyle storytelling. Whether you’re looking to elevate your brand with a commercial video, product video, or high-impact social media content, we bring a full-service approach that covers:
Pre-production strategy and creative direction
Commercial directing and cinematography
Product styling and live-action coordination
Post-production editing, color grading, and delivery in all aspect ratios
We understand that successful video marketing doesn’t just rely on visuals—it requires vision. And that’s what we bring to every set, every storyboard, every brand.
Looking for a Commercial Video Production Company?
If you’re a brand looking to level up your content with professional product videos, commercial directing, or creative campaign storytelling, we’d love to help you make something unforgettable.
👉 Contact us today to learn more or schedule a discovery call.
Let’s turn your vision into vibrant, story-driven content that connects.
