Pushing Creative Limits: How We Bring Fresh, Bold Ideas to Jeremiah’s Monthly Campaigns
When working with a brand like Jeremiah’s Italian Ice, creativity is everything. Their brand identity is fun, playful, bold, and cool, appealing to kids, parents, and families alike. But the real challenge? Keeping things fresh with every new product release. Each month, we’re tasked with developing a new and exciting creative campaign that aligns with their branding while also introducing something unique and attention-grabbing. And we love every second of it!
The Challenge of Always Creating Something New
With Jeremiah’s, no two projects are ever the same. Every campaign brings new flavors, new themes, and new opportunities to push creative boundaries. The key is maintaining their signature brand identity while constantly reimagining our approach to keep customers engaged. That means exploring bold concepts, fresh visual styles, and innovative storytelling techniques to craft standout content.
The Hoppin' Boba Campaign: A Kawaii Dreamworld in Live-Action
For the launch of Hoppin’ Boba, we decided to take a playful, Japanese-inspired approach by tapping into kawaii culture and animation. Boba tea is often associated with Japanese trends, so it only made sense to create a bright, colorful, animated world to showcase the new product in an engaging way.
Our creative concept? A live-action comic book world. We shot everything on a blue screen, allowing us to key out the background and build custom animated environments from scratch. The result was a fun, funky, and immersive animated scene that brought the Jeremiah’s brand to life in a fresh, visually dynamic way.
Mastering Blue Screen & Post-Production Magic
Shooting on blue screen meant we had to nail every detail—from lighting and product placement to performance and framing. Everything had to be precisely executed to ensure seamless integration with our handcrafted animated backgrounds.
Post-production was where the real magic happened. Our team meticulously composited, animated, and color-graded each shot to match the kawaii-inspired aesthetic we envisioned. It was a technical and creative challenge, but we thrive on that. With years of high-end commercial video production experience, we were able to blend live-action with animation flawlessly—creating a campaign that feels fresh, exciting, and completely on-brand for Jeremiah’s.
Why We Love Working with Jeremiah’s
Collaborating with Jeremiah’s is always an adventure. Their openness to bold, outside-the-box ideas allows us to push creative boundaries and experiment with new storytelling techniques. From nostalgic retro themes to animated fantasy worlds, we’re constantly evolving our approach to make each campaign more engaging than the last.
The result? A brand that stays relevant, exciting, and constantly in the spotlight. And for us, that means continuing to innovate, create, and deliver high-quality content that keeps customers coming back for more.
Stay tuned for the official release of the Hoppin’ Boba campaign—we can’t wait to share the final content soon! If you’re looking for a video production team that can take your brand’s creative vision to the next level, let’s talk. We specialize in crafting high-end, strategic content that captivates audiences and drives real results.
