← All Posts

·3 min read

Where Confidence Begins Pretty Boy Commercial Campaign Launch Video


, and uniform.css sizes any
         main h1 at the page-title scale (.definitive-interior main h1), so
         one landed mid-read at 60px. The cap carries the page class to out-
         specify that rule, and covers the whole family at reading scale. */
      .blog-page .blg-wrap .blg-body h1, .blog-page .blg-wrap .blg-body h2,
      .blog-page .blg-wrap .blg-body h3, .blog-page .blg-wrap .blg-body h4 { margin: 2rem 0 0.75rem; font-family: "Playfair Display", Georgia, serif; font-weight: 400; line-height: 1.3; color: rgb(244 241 235 / 0.95); text-transform: none; letter-spacing: normal; max-width: none; }
      .blog-page .blg-wrap .blg-body h1, .blog-page .blg-wrap .blg-body h2 { font-size: clamp(1.15rem, 1rem + 0.8vw, 1.45rem); }
      .blog-page .blg-wrap .blg-body h3 { font-size: clamp(1.05rem, 0.95rem + 0.55vw, 1.3rem); }
      .blog-page .blg-wrap .blg-body h4 { font-size: clamp(1rem, 0.95rem + 0.3vw, 1.12rem); }
      /* A photo run is not a paragraph - it breaks out past the reading
         measure to ONE width token and packs like the photography archive.
         CSS columns balanced the run into three ragged stacks: a column ran
         long and dangled a photograph below the others, a wide frame overran
         the square its neighbours implied, and a hole opened where the last
         short column stopped. The rows are JUSTIFIED instead - solved at
         build time in galleryize.py, shipped as explicit flex rows.
         A cell's --a is its native aspect. flex-grow:var(--a) over a zero
         basis hands each photo in a row the width a_i x h out of the row's
         free space, so every photo in the row stands at the same height h
         and the last one lands exactly on the right edge - flush left AND
         right, nothing cropped, no measurement on the page. */
      .blg-body { --blg-wide: min(68rem, 92vw); --blg-gap: 0.62rem; }
      .blg-gallery { width: var(--blg-wide); margin: 2rem 0 2.2rem; margin-inline: calc(50% - var(--blg-wide) / 2); display: flex; flex-direction: column; gap: var(--blg-gap); }
      .blg-row { display: flex; column-gap: var(--blg-gap); width: var(--rw, 100%); margin-inline: auto; }
      .blg-nb { display: none; }
      .blg-gallery .blg-cell { flex-grow: var(--a, 1); flex-shrink: 1; flex-basis: 0; min-width: 0; aspect-ratio: var(--a, 1.5); margin: 0; padding: 0; overflow: hidden; border-radius: 0.3rem; background: #0b0d12; cursor: pointer; opacity: 0; transform: translateY(18px); transition: opacity 620ms cubic-bezier(0.22, 0.61, 0.21, 1), transform 740ms cubic-bezier(0.22, 0.61, 0.21, 1); }
      .blg-gallery .blg-cell.is-in { opacity: 1; transform: none; }
      .blg-gallery .blg-cell img { display: block; width: 100%; height: 100%; object-fit: cover; margin: 0; border-radius: 0; opacity: 0.86; transition: transform 760ms cubic-bezier(0.22, 0.61, 0.21, 1), opacity 420ms ease; }
      .blg-gallery .blg-cell:hover img, .blg-gallery .blg-cell:focus-visible img { opacity: 1; transform: scale(1.02); }
      .blg-gallery .blg-cell:focus-visible { outline: 1px solid var(--kls-accent, #fb5607); outline-offset: 2px; }
      /* the run measures itself against the article COLUMN, so the index
         rail simply narrows it - no second width rule for the railed page */
      @supports (container-type: inline-size) {
        .blg-wrap { container-type: inline-size; }
        .blg-body { --blg-wide: min(68rem, 100cqw); }
      }
      /* The phone keeps the grid - 2-up rows out of the same packer at a
         smaller row height, never one full-screen photograph per screen.
         The desktop rows dissolve (display:contents) and the build-time
         narrow breaks drive the lines instead, so one set of photographs
         serves both plans. */
      @media (max-width: 760px) {
        .blg-body { --blg-gap: 0.5rem; }
        .blg-gallery { flex-direction: row; flex-wrap: wrap; column-gap: var(--blg-gap); row-gap: 0; margin-bottom: 1.8rem; }
        .blg-row { display: contents; }
        .blg-nb { display: block; flex: 0 0 100%; height: var(--blg-gap); }
      }
      @media (prefers-reduced-motion: reduce) { .blg-gallery .blg-cell { opacity: 1; transform: none; transition: none; } }
      /* A short line stranded between two photo runs read as a fragment
         someone forgot to delete. It is the author's own beat - so it is set
         as one: centred, given air on both sides, a step up in scale. The
         builder finds it; not a word of it is moved or rewritten. */
      .blg-body .blg-beat { margin: clamp(2.4rem, 5.5vh, 3.6rem) auto; max-width: 34rem; text-align: center; }
      .blg-body .blg-beat p, .blg-body .blg-beat div { margin-left: auto; margin-right: auto; }
      /* Squarespace put white-space:pre-wrap INLINE on these paragraphs, so
         the source indent after each  printed as a real leading space
         and every line after the first sat 3px right of centre. pre-line
         keeps the author's line breaks and drops the indentation; it has to
         out-rank an inline style, hence the !important, and it is scoped to
         the beat alone. No character of the copy changes. */
      .blg-body .blg-beat p { margin-top: 0; margin-bottom: 0.4rem; white-space: pre-line !important; font-family: "Playfair Display", Georgia, serif; font-size: clamp(1.2rem, 1rem + 1vw, 1.65rem); line-height: 1.4; color: rgb(244 241 235 / 0.94); }
      .blg-body .blg-beat p:last-child { margin-bottom: 0; }
      /* end blg-gallery */

  
  
    Skip to content
    
    
    
      
      
        
          ← All Posts
          Apr 6, 2022·3 min read
          Where Confidence Begins Pretty Boy Commercial Campaign Launch Video

ATTENTION:


There’s a new brand in town. Here to reframe the way men think about their skin. As active males, we often put so much time and effort into dieting, weight training, supplements, and more.
We invest thousands in taking care of our bodies but the majority of us neglect the largest organ of the body. OUR SKIN.
Super excited to announce my partnership with @yo.prettyboy the new-age thinking men's skincare brand of the future, where confidence begins.
Extremely proud and honored to have been part of a great project. All the hard work the team put into this project for 6 months has paid off and more!

It took our team quite a lot to manage such an extensive project while still tackling new projects and helping additional clients succeed.
However, we always salivate over a new challenge. We all know it’s through challenges we grow and prosper and this was such a valuable and fun one to undertake with a brand that’s really trying to push the boundaries and reshape the way men think about skincare and their overall health and wellness.

Some BTS!

This short top-down video showcases so of our various locations and setups and how we filmed this video. You can catch a much more detailed and in-depth breakdown by clicking the button below!

Shout to mi Equipo:

Director/DP: @kalvisuals
Line Producer: @niehoff_11
Commercial Photographer: @coreyhour
Key Gaffer/Grip: @im_jasonanthony
Gaffer/Grip: @its.tizzle
BTS: @amris5m

http://www.kyleloftusstudios.com