Master The Art of Cinematography In Less Than 7 days…
Want To Produce Hollywood-Level, Cinematic Masterpieces?
Through mastering the art of cinematography you can truly transform your filmmaking skills and create stunning visual productions as seen on the big screen.
Develop the skills to create professional-quality work to impress top level brands.
Find your unique niche style so you can stand out and attract your dream clients.
Fine-tune your craft to look and feel like a true professional in the industry.
Become a master of light to create realistic scenes that stir emotion and excite your clients.
In 7 Days or Less…
You can finally have all the tools and skills you need to create professional, cinematic productions. Plus, you don't need any experience or expensive equipment to get started…
GET STARTED TODAY!
And Save THOUSANDS on Expensive Film School…
7-DAY MONEY-BACK GUARANTEE
If you aren’t completely satisfied with The Art of Cinematography, let us know within the first 7-days for a full refund. No questions asked.
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Art of Cinematography Course
$29
ONE-TIME PAYMENT
1-2 months (on avg.) to complete
Complete at your own pace
Lifetime & offline access
Award-winning filmmaker in the industry
New content added monthly
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Film School
$20,000+
ANUALLY PAYMENTS
2+ years to complete
No practical know-how
Temporary access
Teachers NOT in the industry
Additional payments
Zero flexibility
But, This Is Just The Beginning…
Get the Art of Cinematography + learn how to scale your creative business and personal brand to $10K+ a month:
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Coaching Program
$97
MONTHLY PAYMENTS
12 months
Coaching & mentorship
Lifetime access
Creative business course (110+ lessons)
Art of cinematography course (50+ lessons)
Sales scripts & lead gen scripts that actually work
Backend systems for automating the business
Learn from an industry expert
New content added monthly
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Film School
$20,000+
ANUALLY PAYMENTS
2+ years
No flexibility
Temporary access
Additional payments
Teachers with outdated strategies & NOT in the industry
Doesn’t teach you how to operate and scale a creative business
Doesn’t teach you how to sell your work
Learn How To Close High-Ticket Clients Like This:
Business & Personal Branding Strategy Calls:
Gain unparalleled advantages with our program, including weekly self-development workshops, detailed strategies to winning over high-ticket clients, automation systems, and personalized mentorship during our weekly group strategy calls. Master advanced strategies that power a highly profitable and scalable creative business and personal brand.
Bi-weekly Coaching Calls & Workshops
Calls last between 60 - 90 minutes
Easily join live via your private dashboard
Watch call recordings on your own time so you never miss a thing
Get weekly private coaching
The Creators Blueprint Course:
A 10 Module Step-by-Step Guide on How to Scale:
This is a copy + paste proven formula to scale a 6+ figure creative biz and personal brand without having to struggle for years to discover the best systems and strategies.
What we offer
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What we offer -
Gain unparalleled advantages with our program, including continuous education, hands-on project support, detailed scripts and strategies to winning over clients, strategic business advising, and mentorship during our impactful weekly group strategy calls. These sessions delve into the pinnacle of coaching, offering exclusive insights and discussions on the advanced strategies that power a highly profitable and scalable creative business.
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Weekly Coaching Calls & Workshops
Calls last between 60 - 90 minutes
Easily join live via your private dashboard
Watch call recordings on your own time so you never miss a thing
Get exclusive coaching from Kyle
Business & Personal Branding Strategy Calls
A 10 Module Step-by-Step Guide on How to Scale:
This is a copy + paste proven formula to scale a 6+ figure creative biz and personal brand without having to struggle for years to discover the best systems and strategies.
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Module 1 is all about welcoming you into the program and setting the expectations as well as getting clarity on your intentions with taking this coaching program. We will cover the program overview, how to get support and much more in this first week. Be sure to review and complete all the materials and come to the session with your questions. Let’s take your business to the moon!
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Module 4 is dedicated to defining and creating your customer avatar so you can start attracting your dream clients. We will first define your target audience and then create your unique customer avatar so you know who to target and how. From there we will teach you how you can start earning more by attracting your dream clients. Finally, we will discuss the importance of niching down your creative business and how this will help you attract and close bigger budgets.
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In Module 7 we will hand over the automation station so you can make scaling your creative business effortless and easy. Learn how to systemize and optimize your business with automations and a customer relationship workflow that is guaranteed to work. A quality backend will be a game changer to free up your time from unnecessary administrative tasks and allow you to build the business. We will also be teaching you how to leverage your personal brand and audience for partnerships and sponsorships. Learn how you can make passive income, receive free gear, and get lucrative partnerships that pay you for doing what you love. Not only that, we will teach you how you can leverage various partnerships and sponsorships into passion projects, expanding your network, and so much more.
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Module 2 is the introductory section of the coaching program. We will use this week to review the program outline and syllabus to set the stage for the next 90 days. Additionally, we will introduce the foundational core components to scaling a successful 6+ figure creative business and break down the millionaire mindset needed to succeed as a creative entrepreneur.
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Module 5 is dedicated to filling your pipeline with high-quality leads that are genuinely interested in your brand and services. We will examine how you can save time in the lead generation process, pre-qualify potential clients, and attract the right high-ticket clients that make being a creative business owner fun and easy. We will teach you how to generate new leads every week through organic as well as paid traffic.
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In Module 8 we will teach you how to conduct market research and expand on the concepts introduced earlier in this program. Understanding your target audience and what content is converting is vital to generating quality leads. It is not enough to create cool content, it needs to convert. Learn how to attract and win over your dream clients by creating quality connections, value proposition pricing, spec ads, and more while mastering the art of converting a conversation into a sale.
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cDo you feel like your closing skills can be better? Module 10 is dedicated to teaching you the best psychological and practical techniques to closing the deal and mastering your offer. We will teach you the secrets of psychology in pricing, how to make your offering irresistible in a negotiation, and more. Learn how to handle objections as we share our favorite tips on how to navigate sales calls and close deal with zero stress. Also, let’s make sure your clients have an unforgettable experience and transformation that has them begging for more.ription
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In Module 3 we will teach you how to create attainable goals with actionable steps that motivate you and move your business forward. We will design your personal roadmap to success based on your career and life goals. Additionally, we will reverse engineer where you envision your life in 5-10 years, and create micro and macro goals (actionable steps) along your roadmap to success so you can make it a reality. We will also discuss the importance of setting clear intentions and expectations for yourself on this journey. As an entrepreneur, the business and personal are constantly intertwining. Creating clarity amongst your friends, fans, and future clients is vital. We will teach you the how and why to scaling a personal brand and/or business. Entrepreneurship is for life. It is NOT a get rich quick scheme so if you are only interested in making $$$ this program is not for you.
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Module 6 We will teach you how to master the art of generating quality and consistent new leads every week through organic as well as paid traffic. We will also examine your current sales funnel and optimize it so you can start closing more deals and earning more per project with a more systemized process filled with incentives and upsells.
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Module 9 is dedicated to mastering your sales process, strategy, and script. This is vital to succeed as a business. Without consistent and quality sales one cannot scale a successful $100K+ a year business.
The Creators Blueprint Course:
Receive exclusive access to ALL of my business systems, processes, and proprietary information to help you in structuring, systemizing, and automating the back and front end of your business. I give you the automation station so that scaling your creative business becomes effortless and easy.
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Lead Generation Scripts
Discovery Call Script
Sales Call Script
My Sales Call Archive: Watch and learn how I successfully close my clients
My Contract Template
My Pricing Cheat Sheet & Example Retainer Packages
60+ Email Templates
Proposal Template: I've used this to successfully close numerous $10K+ clients
Editing Systems & Automations
Administration Systems & Automations
Notion Sales CRM System (client relationship management)
Contractor Agreement & Model Releases
Production Call Sheet Template
A Step-by-Step Client Onboarding & Content Execution Process
And More
The Automation Station:
Join an inspiring online community where content creators connect to celebrate wins, share struggles, and uplift one another in scaling their creative businesses. Together, we turn passion into success, fostering collaboration and growth in a supportive, dynamic environment.
Community:
Want To Produce Hollywood-Level, Cinematic Videos? This course is designed for anybody looking to learn all aspects of cinematography where:
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Create visually stunning films that leave a lasting impression on your audience.
Develop the skills to create professional-quality work to impress top level brands.
Find your unique niche style so you can stand out and attract your dream clients.
Fine-tune your craft to look and feel like a true professional in the industry.
Become a master of light to create realistic scenes that stir emotion and excite your clients.
The Art of Cinematography:

What's Included In The Coaching Program..
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12-months of 1-hour live workshops and group coaching calls
12-months of unlimited 1v1 message support from your dedicated coach
Lifetime access to The Creators Blueprint: My 10-step proven formula to scale a $100K+ personal brand and creative business
Lifetime access to the Automation Station: get all of our frameworks, strategy guides, and templates so you can automate and systemize your business to scale (email templates, sale call scripts, backend workflows, training scripts for hiring your first VA and Editor, etc.)
Unlock our unique Social Samurai Sales System: 4-steps to securing high-ticket clients
Private Mastermind Group
Lifetime access to The Art of Cinematography Course
Be held accountable on a weekly basis to make sure you are reaching your goals by a coach that genuinely cares
Testimonials

No more living paycheck to paycheck
Say goodbye to the hustle and burnout. Learn how to position yourself as an industry leader, automate your processes, and build a business that works for you—not the other way around.
Did you know that 59% of Content creators say they live paycheck to paycheck? Don't be just another statistic.
Stop feeling like you're spinning your wheels. Our program is designed to help you gain the clarity and confidence to scale your business, attract the clients you want, and finally achieve the creative freedom you've been striving for.
A Group Coaching Program Hosted by Kyle Loftus

But, This Is Just The Beginning…
Get this course + Learn how to run and scale your business to multiple 6+ figures! With:
60+ Email Template Bundle for Content Creators
Download our bundle of over 60+ customized email templates optimized for content creators. Save time and send off more professional emails in a matter of seconds. Easy plug and play, no apps or additional software needed.
Resources for Automating & Optimizing Your Creative Business
At Learn Videography we offer a range of resources from framework guides and templated bundles to automate your business to various other digital assets to optimize your creative business to scale. We have developed and packaged our favorite guides and templates here. Click below to shop the latest.
My Favorite LUT's & Presets
Download my favorite LUT's, presets and more. These digital products will help you create a unique style and look that sets you apart from the crowd.
Cinematography Mastery | Here's What You'll Get
Your Filmmaker Level-Up
We will teach you everything from mastering the use of lighting and cameras to setting your scene and executing on set. All through realistic scenarios, practical scenes and breakdowns.
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Get lifetime access to over 10+ hours of tutorials with 75+ videos and more being added every month.
Understand all aspects of cinematograpy with easily digestible and applicable bite-sized pieces of content.
Learn how to set up your lights, use your camera and navigate equipment on set through real world examples and live demonstrations.
And we only use affordable and easily accessible equipment made by globally recognized brands, so you can follow along, or practice along with ease.
Unlock Your True Creativity.
The Art of Cinematography Course
$29
ONE-TIME PAYMENT
1-2 months (on avg.)
Complete at your own pace
Lifetime access
Award-winning filmmaker in the industry
New content added monthly
And Save THOUSANDS on Expensive Film School…
GET STARTED TODAY!
Film school
$20,000+
anually PAYMENTS
2+ years
No flexibility
Temporary access
Teachers NOT in the industry
Additional payments
If you aren’t completely satisfied with our program, let us know within the first 30-days for a full refund. No questions asked.
30-DAY MONEY-BACK GUARANTEE
Course FAQ
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Like anything in life, you will get out of this course what you put into it. While we do offer a 90-day money-back guarantee, the results you get are up to you. We can promise that if you commit to the process and put in the work, you will 5x your investment in 90 days.
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Most resources out there lack practical lessons you can actually apply to your creative process. With this course we focus on teaching through realistic scenarios and practical scenes. We also break everything down into easily digestible bite-sized pieces of content so you can follow along and apply the principles to your own creative process with ease!
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We’re so glad you loved the course. We offer coaching, scripts, templates, LUT's, and more. Check out the store for more information
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No, our platform detects password sharing and will suspend your account if this activity is detected. If you need multiple user access for you and your team, please reach out to us at info@kalvisuals.com and we can tailor a subscription to fit your needs.
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Email us at theartofilmmakingco@gmail.com
Art of Cinematography
A 10 Module Step-by-Step Guide on How to Scale:
This is a copy + paste proven formula to scale a 6+ figure creative biz and personal brand without having to struggle for years to discover the best systems and strategies.
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Welcome to the Art of Cinematography | Art of Cinematography
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Module 1: Introduction to Light Theory & Cinematography
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Introduction to Lighting & Cinematography | Art of Cinematography
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Lighting Types: HMI, LED, Tungsten & Practicals | Art of Cinematography
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High Key vs Low Key Lighting: How to Create Stunning Cinematic Looks | Art of Cinematography
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Hard vs Soft Light: Cinematic Lighting Tips for Film & Photography | Art of Cinematography
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Master 3-Point Lighting: Key, Fill, Hair Light for Cinematic Films | Art of Cinematography
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Module 2: Mastering & Manipulating Light
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Cinematic Lighting: Natural, Ambient, Motivated & Unmotivated Light | Art of Cinematography
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Rembrandt Lighting: How to Create Dramatic & Flattering Portraits | Art of Cinematography
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Top-Down Lighting: How to Create Dramatic & Cinematic Scenes | Art of Cinematography
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Side Lighting: How to Create Dramatic & Cinematic Scenes | Art of Cinematography
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Butterfly Lighting: How to Create Flattering & Professional Beauty Shots | Art of Cinematography
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Clam Lighting: How to Create Flattering Beauty & Product Shots | Art of Cinematography
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Book Lighting: How to Create Soft & Flattering Light for Beauty & Commercial Shots
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Backlighting: How to Create Dramatic & Cinematic Silhouettes | Art of Cinematography
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Master Cinematic Lighting: How to Create Moody Hollywood Dark Scenes with Ceiling Bounce
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Module 3: Shaping Light & Color
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Master Shaping Light in Cinematography: Essential Techniques | Art of Cinematography
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How to Set Up a Professional Interview for Documentaries in Less than 3 Min. | Art of Cinematography
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Master Dynamic Lighting in Cinematography: Techniques, Effects & Tips | Art of Cinematography
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Master Lighting the Environment & Setting the Scene | Art of Cinematography
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Using Practicals to Add Depth & Create Cinematic Videos
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Master Color Theory & Complementary Colors in Cinematography | Art of Cinematography
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Module 4: Camera Dept. 101
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Mastering Camera Framing: How to Compose Cinematic Shots | Art of Cinematography
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Mastering Shot Selection: Crafting Visual Stories | Art of Cinematography
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Focal Lengths: Choosing the Right Lens for Storytelling | Art of Cinematography
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Aspect Ratios: How to Frame Cinematic Shots | Art of Cinematography
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Mastering Camera Movements: Techniques for Dynamic Shots | Art of Cinematography
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Mastering Camera Stabilization: Smooth Camera Movements for Film
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Frame Rates: Choosing the Right Speed for Film | Art of Cinematography
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DSLR vs. Cinema Cameras: Which Should You Choose? | Art of Cinematography
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DSLR Lenses vs. Cinema Lenses: Lens Comparison Guide | Art of Cinematography
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Camera Shutter Angle vs. Shutter Speed: Master Cinematic Motion | Art of Cinematography
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Global Shutter vs. Rolling Shutter Explained | Art of Cinematography
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My Cinema Camera Setup: Tools for Cinematic Filmmaking
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Haze vs Fog: Best Atmospheric Effects for Cinematic Lighting | Art of Cinematography
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Must-Know Techniques to Cinematic Filmmaking
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Gear Talk: Essential Equipment for Cinematography
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Module 5: Cinematography Breakdowns + Exclusive BTS Videos
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Recreating the Oppenheimer Film Look Cinematic Lighting Workshop with Director Kyle Loftus
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Twenty Two TV Series Pilot Directed by Kyle Loftus Exclusive Behind the Scene Recap Video
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Making a Commercial for Jeremiahs Italian Ice Hoppin' Boba, Director Kyle Loftus
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Gatorade Jamaica Keep Sweating Commercial Behind the Scenes x Cinematography Breakdown
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Summer Poolside Campaign for Lasio and Blessed Bananas Directed by Kyle Loftus Behind the Scenes
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Behind the Scenes of a Commercial Production with Skittles and Jeremiah's Italian Ice
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Jeremiah's Italian Ice Hop Away Treats Product Production Behind the Scenes Video
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How to film a 2-day Commercial: The Behind the Scene Experience with Wizard Cyber
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Cinematic Backlighting And How to Light A Documentary
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When the Pain Comes by Black Stone Cherry Music Video Directed by Kyle Loftus
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The Fall of Man by Sophie Lloyd and Matthew Heafy Music Video Behind the Scenes Recap
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Let It Hurt by Sophie Lloyd ft. Chris Robertson Behind the Scenes Video Directed by Kyle Loftus
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Lost by Sophie Lloyd ft. Cole Rolland Behind the Scenes & Cinematography Breakdown Dir. Kyle Loftus
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Filming a Documentary on Sirui Anamorphic Lenses with Marlee Hightower Exclusive Behind the Scenes
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Open Road Short Film Behind the Scenes Recap
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From the Balcony by Shani Toin Music Video Behind the Scenes Video by Director Kyle Loftus
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The Audacity by Dancing with Ghosts Behind the Scenes Video
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El Party by Xcelencia Directed by Kyle Loftus Behind the Scenes Video: Full Recap
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Making a Moon and a Sun with the Godox M600D Lighting Tutorial & Review Video with Kyle Loftus
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Sick Now by Lydia Can't Breathe Music Video BTS Video
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California by Casey Conroy BTS Video Recap
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Daytona Album and multi-music video production BTS Recap
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Believe by Casey Conroy Music Video BTS Video
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4Life by LX Music Video BTS Recap
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Centric Commercial Video Production Behind the Scenes Recap
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Pointless Numbers BTS Video Recap
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Create Your Reality Short Film Contest BTS Video
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Golden Brown by OC Grim Music Video BTS Video UNCUT
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Luv Sick Music Video Cinematography Breakdown
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Leo Amari 3 Music Videos in 2 Days Behind the scenes Video
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Three Music Videos in Four Hours with Sam Lex RAW Behind the Scenes
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Nisha Paris EP Music Video Behind the Scenes Documentary
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Don't Forsake Me Music Video Cinematography Breakdown
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Best Shoes Music Video by Casey Conroy Extended Behind the Scenes Recap Video
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Amazon Alexa Echo Spec Ad Cinematography Breakdown Video
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Sultry Klassy Network Commercial BTS Video
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Make it with You Cannibal Kids Music Video BTS Video
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Do it again by Seanii Music Video Directed by Kyle Loftus BTS Video
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BTS Recap of the Love me by Abi Difabio Music Video Production
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Famus Mala Official Music Video BTS Video
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Say It by Casey Conroy Music Video RAW BTS Video Recap
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Chicago Music Video Raw Uncut BTS
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