How We Pulled Off Two Music Videos in Two Days — And Why Pre-Production Makes or Breaks a Music Video
2 music videos.
2 days.
3 people.
Honestly, I’m still trying to wrap my head around how we pulled it off.
We flew out of state with just a few bags, a couple cameras, and a plan that had to be tight. When you’re producing and directing music videos on that kind of schedule, there’s no room for guessing. Every shot, every setup, every transition — it all needs to be intentional.
This project was for Blackstone Cherry, and the energy on set was unreal.
It reminded me why I fell in love with filmmaking in the first place and why pre-production is everything when it comes to successful music video productions.
You can’t just show up and “figure it out.”
You need to walk in knowing the story, the tone, and the emotion you’re after. That level of clarity gives you freedom when the chaos inevitably hits — because it always does.
Why Pre-Production Is the Key to Any Great Music Video
As a music video director, I’ve learned that what separates a good video from a great one usually happens before you ever hit record.
It’s in the planning, the shot lists, the storyboards, the mood references, the creative direction meetings. It’s all the details that make the final edit feel effortless.
When you’re working with a small crew and tight turnaround like this two-day, two-video production — that prep work becomes the difference between burnout and brilliance.
Because once the cameras are rolling, there’s no time to think. You just do.
The Power of Teamwork in Music Video Filmmaking
We had only three crew members on this shoot, but everyone wore ten hats and gave 110%.
That’s what filmmaking really is at its core — problem-solving, teamwork, and a little bit of madness.
People often see the final video — the color grading, the slow motion, the lighting, the energy — and forget what it took to get there.
The travel. The lack of sleep. The early mornings and long nights. The constant adapting.
But it’s those moments behind the scenes, the ones no one ever sees, that make the art feel real.
Why Artists and Record Labels Choose Us for Music Video Production
At Kyle Loftus Studios, we specialize in music video production for artists, bands, and record labels that want to create videos that feel cinematic, emotional, and intentional… not just content for the algorithm.
Whether you’re a rising artist or an established act, we help you translate your sound into a visual story that moves people.
We offer everything from creative direction and concept development to full-service music video production, including directing, cinematography, editing, and color grading.
We’ve produced music videos in Orlando, New York, Nashville, and nationwide, and we handle everything from small-scale, documentary-style shoots to large-scale cinematic productions.
The Lesson
This Blackstone Cherry project reminded me of something simple but important:
Sometimes it’s not about views, algorithms, or engagement.
Sometimes it’s about creating something timeless — something you can look back on years later and still feel proud of.
That’s what we chase every time we step on set.
If you’re an artist, band, or label ready to bring your vision to life, let’s make something unforgettable together.
