KYle Loftus Studios Behind the Scenes BLOG
Articles, posts, and information surrounding video production and what is going on behind the scenes at Kyle Loftus Studios and beyond.
Full Spectrum Warrior Commercial Directed and Edited by Kyle Loftus for Black Bird Armament
Full Spectrum Warrior Commercial Directed and Edited by Kyle Loftus for Black Bird Armament
10 Effective Marketing Strategies for Businesses at Low Cost
10 Effective Marketing Strategies for Businesses at Low Cost
Marketing undoubtedly plays a significant role in business and keeping it growing. The challenge of causing your business to reach more clients and make deals is one that could undoubtedly wind up drilling a huge opening in your business pocket. Nevertheless, digital marketing and social media have made it simpler and very economical to showcase a business. This post contains ten marketing strategies with little or no cost to get you started.
Google My Business
Google My Business (GMB) listing gives your business visibility, credibility, and brand recognition. Google My Business joins all your various Google platforms into a common spot, incorporating your Google+ profile, Google review, Google Maps profile, your Google audits, accessibility to data on Google Insights, and Google Analytics, and more.
Online Contests
Online Contests make a minimal-cost method of building your brand awareness and producing leads in your target market. Your Contest prize does not require a super costly prize. Still, it should appeal to your intended interest group enough with the end goal that they will play out the call to action to participate in the challenge such as referrals, liking your page, tagging your business, commenting on your posts, and so on.
Community Events
You can decide to organize a local event as they are an easy strategy for gaining exposure in your locale and building your brand awareness. You could likewise utilize online media to advertise your event to get a more extensive reach. You can also choose to give your items to be utilized as prizes in community events that may not be organized by you. However, you need to carefully plan this out to ensure you do not overshoot your budget.
Social Media Adverts
According to datareportal, social media users have reached the 3.8 million mark as of 2020 and, of course, are still growing. Does this mean you are required to spend a fortune via online media ads to stay afloat? No. With a little PPC (pay per click) budget plan for social media promotions, you can launch your marketing system and reach many individuals daily. Facebook, Twitter, Instagram, Pinterest, Snapchat, and Google all offer PPC advertisements at low costs.
Referrals
This program offers existing customers compensation, of significant worth to them, for alluding different customers to your business. . It very well may be a free item, a free month of service, or some other prize. With a little financial investment, a referral program can bring you more relevant customers and help you gain a wider base of loyal customers.
Business Cards
Get yourself some awesome business cards, and then offer them to each individual you meet. Each handshake should accompany a business card. The more the individuals who get to find out about your business, the better it is regardless of whether it's simply a quick look at the business card. You can maximize this free resource tool to design your own business cards.
Online Forums
Join conversation forums where individuals are effectively discussing products and services like yours, subjects in your industry, and businesses that apply to your brand. Online forums can help you get the news out about your mastery, gain validity in your industry, grow your reputation and network, and gather polls or review your target market and prospects.
Email and Bulletin Advertising
Email remains a worthwhile and easy channel for connecting with your intended interest group. A decent email marketing technique can direct people to your site, produce qualified leads, get you more loyal clients, and many more.
Networking
The contacts and deals openings that come via business networking are priceless. Various entrepreneurs can help you recognize your vulnerable marketing sides, allude customers to you, teach you, and even partner with you. Ensure you are doing likewise for them and that you sustain those connections over the long haul.
Freebies
Everybody cherishes a gift. There are numerous approaches to create gifts close to nothing that will deliver results. For instance: a free digital book on a subject of your skill, little examples of your item, or discounts that individuals can get in return for their email address are all examples of low-cost approaches to market your business.
Conclusion
As much as marketing is so essential, this doesn't mean it is an endeavor that is capital intensive. Try out these various marketing strategies with little or no cost and see how they cause your business to grow.
Branding 101: 5 Apps Every Entrepreneur Should Have
Branding 101: 5 Apps Every Entrepreneur Should Have
Building a brand is hard work, but the payout can be so overwhelmingly positive that it's something every new entrepreneur should consider. Luckily, there are plenty of apps out there that can assist with all the myriad tasks involved in creating and managing a successful brand. Here's a list of five of the best apps that every business owner should have downloaded to help them manage their brand.
Buffer
Have you ever wanted to make a post on Facebook, Twitter, Instagram, and LinkedIn for your brand but you have to do it all separately? What should take five seconds eats up minutes or even hours of your day, and you'll likely forget to post on at least one social media platform. Buffer is the app that takes your post and publishes it simultaneously across all your social media profiles so you don't have to do it yourself. Plus, you can set it so that Buffer makes your post at a specific time in the future, so you know you're getting maximum engagement. Managing social media has never been this simple.
LogoCreator
Every successful brand has a memorable logo that's simple and conveys the brand's image. The Nike swoosh, the Apple apple, the McDonald's golden arches; all these things instantly make people around the world think of the brand. Your brand needs a good logo, but as a small business owner, you probably can't afford a big budget graphic designer. One great free graphic design resource is http://logocreator.io, which provides powerful tools for the budding graphic designer. Instead of paying for a logo, create one for free. It also lets you create other graphics you need for your advertising, marketing, and social media footprint.
BuzzSumo
If you're managing your brand on social media (which you should be), it can be helpful to know what's trending across social media so you can engage with your market on relevant topics. BuzzSumo helps you analyze trends to identify what sorts of posts and content get the most likes and shares so you can tailor your brand outreach to fit your audience's preferences. BuzzSumo can even tell you the social media influencers that might affect your audience so you can get them involved with your brand directly.
EveryoneSocial
If you have even a couple of employees, you have the potential for free social media outreach to their following, however humble. EveryoneSocial provides an easy-to-use interface to make your whole team brand ambassadors, empowering your employees to build your brand wherever they're on social media. It provides a variety of tools that also help ensure a consistent, uniform message is spread about the brand.
Grammarly
Let's face it; many customers will immediately write off a brand if their communications are replete with grammatical mistakes. Grammarly is much more than just a spell-checker, however; it can provide sentiment analysis to tell you if your post comes across as too aggressive or too friendly, and it can tell you if your marketing communication is clear and precise, or meandering and vague. Plus, it all comes in one easy to use app that you allow to access other apps, and you can download the plug-in on whatever browser you use as well. Grammarly is like having a handy little editor in your pocket at all times.
Apps: A Key to Your Success
Managing a brand is tricky, but there are plenty of apps available to make the process more efficient for even the busiest entrepreneur. If you've got a cell phone in your pocket and you have a brand to manage, take the time to check out a few of the apps we've listed above. You'll be glad you did and they can help take your brand management to the next level.
Four Fastest Ways to Learn Filmmaking
In this video director and cinematographer Kyle Loftus explains what he believes are the four fastest ways to learn the art of filmmaking. Kyle examines and discusses the benefits and negatives of each methodology and which he feels will yield better results and faster. Moreover, kyle speaks from his personal filmmaking journey and what led to his success thus far in his career. Director Kyle Loftus discusses everything from internships and YouTube university to mentorships and more. Don’t miss out on the four fastest ways to learn filmmaking.
Creative First.
In this episode of the FSTV podcast, filmmaker and entrepreneur Kyle Loftus discusses the power of implementing the mindset of creative work first, reactive work second. In this episode, Kyle shares what he’s learned from the book Manage you day-to-day: build your routine, find your focus & sharpen your creative mind by Scott Belsky. Kyle discusses how much more productive you are and how over time you create more opportunities, leads, sales, and more simply by focusing on doing creative work first rather than reactive. Moreover, Kyle explains how reactive or “busy work” only makes you feel like you’re making progress when really it is just time-consuming making you feel like your accomplishing a lot when really, you’re just keeping yourself busy. This episode teaches you exactly how to work smarter, not harder. Don’t miss out on Creative First with Kyle Loftus on the FSTV podcast.
The Truth About Passive Income for Content Creators From a Content Creator
In this episode, filmmaker and entrepreneur Kyle Loftus discusses the truth about passive income. Additionally, Kyle shares his opinion if passive income is realistic as well as if it might fit well for your lifestyle or not. In this episode, Kyle also discusses the importance of reworking your strategy to focus on developing multiple revenue streams rather than trying to achieve the fantasy known as passive income. This is an insightful and important episode for entrepreneurs and content creators. Learn the truth about passive income and how to start making multiple revenue streams for yourself and/or your business.
5 Reasons to Say No to a Client
In this episode, your host Kyle Loftus discusses five key topics on when you should and must say no to a client. As you grow as a creator and entrepreneur it is important to protect your brand and your business. Additionally, it’s important that you maintain your integrity and only take on jobs that resonate with you and you feel you can do above and beyond what is required by the client. Moreover, in this video Kyle shares his only personal experience as a filmmaker and entrepreneur to bring to light how to handle or adjust to these varying scenarios. Don’t miss out on this powerful episode on 5 reasons to say no to a client.
⁃ Preoccupied and overwhelmed with current clients
⁃ Disrespectful
⁃ Bartering and stretching the dollar
⁃ Lack of chemistry
⁃ Jeopardizing your brand and credibility
Redefining Your Relationship With Fear
In this episode, entrepreneur and filmmaker Kyle Loftus discuss how you can redefine your relationship with as well as how to overcome stress and anxiety. Over the course of this episode, Kyle examines what is the fear, how you define yours and more importantly how you can rework your relationship with it. In this video, Kyle shares examples from his own life to illuminate how fear can cripple us and prevent us from reaching our full potential in business as well as life. Additionally, Kyle discusses how anxiety and stress correlate to fear and how they all build off each other. Moreover, Kyle shares some of his favorite tips and techniques for eliminating stress and anxiety and getting in a great mental place. This is a must-see episode for any entrepreneur and content creator in the modern age. Don’t miss out on redefining your relationship with fear: overcoming stress and anxiety.
5 Reasons Why You Need a Team Around You
5 reasons why you need a team around you is a great podcast and video content piece that focuses on five reasons why having a team around you is crucial. In this video, entrepreneur and filmmaker Kyle Loftus discusses his top five reasons why you need to have a team to be successful. Kyle shares how having a team allows you to leverage skills outside that of your own and how it allows you to reach your full potential as a business owner/operator. Moreover, Kyle shares how having a team has helped him prevent burnout and make incredible projects by gaining new and different perspectives thanks to his team. Lastly, Kyle discusses how a team is going to challenge and motivate you to be the best version of yourself in this incredible and concise podcast episode. Don’t miss out on 5 reasons why you need a team around you.