KYle Loftus Studios Behind the Scenes BLOG
Articles, posts, and information surrounding video production and what is going on behind the scenes at Kyle Loftus Studios and beyond.
8 Tips on How to Create Podcast Videos That Go Viral
In a world where everyone is vying for attention, it can be tough to make your podcast videos go viral. But fear not! With these eight expert tips, you can create content that people can't help but share and skyrocket your podcasting venture to new heights.
1. Create a Catchy Title
When it comes to creating a podcast video that goes viral, the title is crucial. Your title is the first thing that people will see, and it needs to be compelling enough to make them want to click play. But how do you create a title that stands out from the crowd?
Here's the thing: a catchy title isn't just about being clever or witty. It's about capturing the attention of your audience and making them curious.
Think about what problem your podcast solves or what benefit it provides, and try to distill that into a few words that are both descriptive and attention-grabbing.
Remember, your title is your first chance to make a great impression – don't waste it!
2. Choose a Captivating Topic
A captivating topic is a critical component of any viral podcast video. As Seth Godin famously said, "Marketing is no longer about the stuff you make, but about the stories you tell." Your podcast video needs to tell a story that resonates with your listeners and captures their attention.
To choose a captivating topic, start by understanding your audience's pain points and desires. Brainstorm topics that address their needs. Consider your unique perspective and expertise to choose a topic that sets you apart from competitors.
Make sure your topic is timely and relevant by considering current events and industry trends. This increases your chances of capturing your audience's attention and building a loyal following.
3. Keep it Short and Sweet
In today's fast-paced world, people have shorter attention spans and are more likely to click away from a video that doesn't hold their interest. Therefore, it's essential to keep the video length as short as possible while still delivering valuable content.
To accomplish this, plan your video carefully, stick to the main topic, and avoid going off on tangents. Remember that brevity is the soul of wit, and the more concise and to the point your video is, the more likely it is to be shared and go viral.
4. Use High-Quality Visuals and Audio
The quality of your visuals and audio is critical to the success of your podcast video. The video's visuals should be clear and well-lit, with attention paid to framing and composition.
High-quality audio that is free from background noise or interference is essential to keep your audience engaged. One way to achieve this is by investing in high-quality equipment like a professional microphone and camera, which can significantly improve the video's overall quality.
Poor audio and visuals can be a major deterrent for viewers, so it's crucial to produce a well-polished and professional-looking video to keep your audience engaged and eager to come back for more.
5. Have a Strong Opening and Closing
To create a successful podcast video, it's important to craft a strong opening and closing. An impactful opening should capture the viewer's attention and set the tone for the video. Meanwhile, a memorable closing should provide a call to action and summarize the key takeaways.
Starting with an intriguing question, bold statement, or surprising fact can help to create a strong opening that hooks the viewer from the start. On the other hand, a closing that leaves the audience feeling satisfied and inspired can help to build loyalty and encourage engagement.
6. Incorporate Humor and Personality
An engaging and entertaining podcast video is more likely to go viral. This can be achieved with a personal touch and a bit of humor. Sharing personal stories or insights can help connect with viewers and make them feel more invested in the content.
Humor is also a great way to break up dense or complex topics and make them more relatable. Adding personality and humor can set your video apart from others and make it more memorable.
By being yourself and incorporating some humor, you can make your podcast video both informative and enjoyable to watch. So don't be afraid to let your personality shine through!
7. Promote Your Video
Get the word out about your podcast video (duh)! It's not enough to simply create a high-quality and engaging video; you also need to promote it to reach a wider audience.
Sharing your video on social media platforms such as Twitter, Facebook, and LinkedIn can help to increase visibility and encourage shares and engagement. Additionally, collaborating with other content creators or industry influencers can help to broaden your reach and attract new viewers.
Don't forget to leverage email marketing and your website to promote your video to your existing audience. By actively promoting your podcast video, you can increase its impact and grow your audience over time.
8. Engage With Your Audience
A high engagement rate can greatly impact the success of your podcast video. Engage with your audience by responding to comments, asking for feedback, and encouraging discussion. This can help to build a community around your content and foster a loyal following.
Social media can also be a great way to engage with your audience outside of the video itself, so be sure to respond to direct messages and interact with your followers. You may develop connections with your listeners and improve the overall impact of your podcast video by engaging in conversation with them.
Final words
Are you ready to take your podcast videos to the next level? Remember to incorporate high-quality visuals and audio to make your content stand out from the crowd. If you're looking for professional videography services to help bring your vision to life, contact KAL VISUALS today.
The Future of Video Marketing
When we look at all these video marketing statistics and how ingrained it is in current society, we need to ask ourselves where it is all headed. While no one can create concrete predictions today, especially where the internet is concerned, there are a few trends and things that are highly likely to happen. Consider the following:
We will see more video marketing as time goes on. Video is getting cheaper to produce for the average marketer, and it is becoming a common industry.
We will see more creativity and attempts to grab attention in video marketing than before. Many ads were in your face already, but we will likely see different tactics, more interactivity, and more personalization and targeting a bit further into the future. Television ads were one way and limited to the format. Even the standard video ad online will have more options than that.
Any attempt to get people to engage with a brand will be utilized over just a standard ad, at least for the smaller brands. Pepsi needs to remind people it exists every once in a while, and other brands must try harder to stay in people's minds. Brands want fans they can convert into customers, and video marketing efforts may partially reflect that in the future.
Why is this? Because word of mouth and natural viral marketing do far more than standard marketing efforts, they almost always will. What do you generally do if you want to learn more about a product, and who do you listen to? Often it is friends and family, even if they are not necessarily experts.
Influencer marketing and content marketing are going to become more prevalent. People, as a rule, trust a voice they know or a perceived expert instead of ads. On top of that, people are more likely to be engaged with such content. Otherwise, they might just let the ad play or switch to a different tab. Digital marketing is more personal.
We will see a more significant normalization of online video ads and marketing. We will see longer ad rolls for people watching YouTube videos or live-streamed content. Streaming services might more commonly have plans with ads. And companies and marketers will get savvier about using all of this technology
Article and information by: https://www.cellphonedeal.com/blog/video-marketing-the-stats