KYle Loftus Studios Behind the Scenes BLOG
Articles, posts, and information surrounding video production and what is going on behind the scenes at Kyle Loftus Studios and beyond.
Centric x Jake Schum Commercial Production BTS 9-30-24
How High-Quality Video Production Drives Success for eCommerce Brands: Our Latest Collaboration with Jake Schum and Centric
In today’s competitive digital landscape, eCommerce brands are increasingly turning to high-quality video production to build loyal brand followings and increase sales. With platforms like Instagram, TikTok, and YouTube becoming hubs for consumer engagement, professional, story-driven content is no longer a luxury—it’s a necessity. At Kyle Loftus Studios, we specialize in creating captivating video content for eCommerce brands, helping them not only reach their target audience but inspire action and loyalty.
A Powerful Collaboration: Jake Schum x Centric
We recently had the incredible opportunity to work with Jake Schum, a former NFL athlete turned hybrid athlete and coach, for a commercial production on September 30, 2024. Jake, now a sponsored Centric hybrid athlete, brings his energy, passion, and dedication to everything he does. This commercial production was about more than just showcasing athletic prowess—it was about telling a compelling story of resilience, grit, and what it means to push past limits, both in fitness and life.
Centric: A Brand We Proudly Call Our Partner
Centric, one of our retainer clients, works with us to consistently produces top-tier quality content to position their brand as an authority in the athletic and fitness industry—similar to the way Nike commands its space. By working together on a monthly basis, we help Centric stay on top of there content strategy , developing content that not only showcases their cutting-edge products but also builds a community of loyal followers.
Through each video, we strive to create a narrative that resonates with athletes and aspiring athletes alike, inspiring them to become the best versions of themselves. Centric is not just about apparel and gear—it’s about mindset, motivation, and performance, which we capture and amplify through the stories we tell.
The Impact of High-Quality Video on eCommerce Brands
So, how does this translate to eCommerce success? Authentic, organic, and well-produced video content is key to driving business results. Here’s how video content helps elevate brands like Centric:
1. Boosting Engagement:
Video content receives 1200% more shares than text and image content combined, which helps extend your brand's reach organically. High-quality videos that tell a story keep audiences engaged, increase time spent on your site or social media, and encourage interaction.
2. Building Trust and Loyalty:
Brands like Centric don’t just sell products—they build a lifestyle around them. By showcasing athletes like Jake Schum, we create narratives that resonate emotionally with audiences, making them more likely to trust and become loyal to the brand.
3. Increasing Conversion Rates:
Videos help bring products to life in a way that static images simply cannot. For eCommerce brands, a well-made video that highlights the features, benefits, and real-life use cases of a product can lead to a significant boost in sales. In fact, including video on a landing page can increase conversions by up to 80%.
4. Establishing Brand Authority:
Regular, professional video production signals that your brand is serious about its market. By consistently producing high-quality content for Centric, we are helping to position them as a leader in the hybrid athlete and fitness space, which naturally attracts more attention and solidifies their authority.
A Bright Future for Video and eCommerce
We’re so excited to be part of Centric’s journey as they grow and inspire their audience through our content partnership. Working with athletes like Jake Schum allows us to push the boundaries of storytelling, offering a unique blend of inspiration and education that motivates viewers to take action—whether that means hitting the gym, improving their performance, or simply living a more active lifestyle.
If you’re an eCommerce brand looking to take your marketing to the next level, investing in professional video content is the way forward. Whether you want to increase brand loyalty, drive sales, or establish yourself as an authority in your industry, high-quality video production is a powerful tool to help you achieve those goals.
Ready to Tell Your Story?
At Kyle Loftus Studios, we believe every brand has a story worth telling. Let’s work together to create stunning video content that inspires your audience and drives business success. Whether you're looking to launch a new product, grow your social media presence, or build a loyal customer base, our team is ready to help.
Get in touch today to discuss your next project!
Jeremiahs Italian Ice Live Life to the Coolest Campaign Commercial Videos & Behind the Scenes Gallery
Contraversional statement—pre-production is more important than the production itself. Agree or disagree?
Here's why I think pre-production is arguably more important than the production itself. It’s that behind-the-scenes grind before we even touch a camera, but it’s the secret sauce that makes everything run smooth on set.
I just wrapped up a high-end commercial for Jeremiah’s Italian Ice, one of the fastest-growing franchises in the U.S.
And trust me, when you’re working with a brand like this, you just can’t afford to mess up.
That’s why we went all out in pre-production.
We didn’t just hop on a quick call and wing it.
We had over 7 deep-dive meetings, each lasting anywhere from 2 to 3 hours.
Yeah, that’s about 20 hours of solid prep work in calls alone, that's not counting the additional work done outside the meetings.
But it paid off BIG TIME!
I know it’s tempting to skip ahead to the fun stuff—filming, editing, all that jazz.
But here’s the deal: the more you plan, the better your shoot day goes.
No last-minute scrambling, no stress, just smooth sailing.
Having a solid team like my assistant producer, Serena, made it all come together.
She broke down all the notes from our meetings, kept everyone in the loop, and made sure we were all on the same page.
When you’ve got your crew locked in, and everyone knows their role, the shoot isn’t just stress-free—it’s actually fun.
You’re not rushing around, you’re just focused on creating killer content.
Introducing ZZZ Tape: Revolutionizing Sleep Quality and Wellness
In a world where innovative health solutions are constantly emerging, one product is turning heads for its unique approach to improving sleep quality: ZZZ Tape. This revolutionary tape, designed to be placed on the mouth before bedtime, promises not only better sleep but also a range of other health benefits. At our brand, focused on supporting health and wellness companies making a real impact, we couldn't be more excited to partner with ZZZ Tape and share their groundbreaking product with our audience.
So, what exactly is ZZZ Tape, and how does it work? The concept is simple yet intriguing: by applying the tape to the mouth, users aim to increase nasal airflow, which can lead to improved breathing patterns during sleep. This, in turn, may reduce snoring, alleviate congestion, and promote deeper, more restful sleep. But the benefits don't stop there. Some users also report feeling more energized and alert during the day, thanks to better quality sleep at night.
Now, it's natural to feel a bit skeptical about a product like ZZZ Tape. After all, putting tape on your mouth may sound unusual or even controversial at first. However, the science behind it is compelling. Studies have shown that improving nasal breathing can have a significant impact on sleep quality and overall health. By addressing common issues like snoring and congestion, ZZZ Tape offers a non-invasive, drug-free solution that may appeal to those seeking natural sleep aids.
At our brand, we're passionate about supporting companies like ZZZ Tape that are dedicated to making a positive difference in people's lives. We believe in the power of innovative, science-backed solutions to promote health and wellness, and ZZZ Tape aligns perfectly with that mission. By partnering with ZZZ Tape, we're not only introducing our audience to an exciting new product but also contributing to a larger conversation about the importance of quality sleep for overall well-being.
So, why did we choose to work with ZZZ Tape? Simply put, because we believe in their vision and the potential impact of their product. We're excited to join forces with ZZZ Tape to help spread the word about their innovative solution and empower individuals to take control of their sleep health.
In conclusion, ZZZ Tape represents a new frontier in sleep technology, offering a fresh perspective on how we can improve our sleep quality and overall wellness. As a brand committed to supporting health and wellness innovators, we're proud to partner with ZZZ Tape and play a role in bringing their transformative product to the world.
Here's to better sleep and better health with ZZZ Tape!
Much love,
Kyle Loftus
